B2B Marketing Manager – Cyber (HubSpot + LinkedIn)

Cybertify is Australia’s premier provider of compliance-first cybersecurity, serving highly regulated sectors with robust security, red teaming, penetration testing, defensive cybersecurity, and Governance, Risk, and Compliance (GRC) solutions.

Its Elite Cyber Squad, comprising industry-leading red teaming, penetration testing, and defensive experts, delivers agile, high-quality services to mid-market and enterprise organisations. Combining Big 4 expertise with a boutique approach.

Your Role
We are hiring a top-tier B2B Marketing Manager to lead all demand generation and campaign execution at Cybertify. This is not branding theatre. This is about precision-targeted marketing to regulated sectors, leveraging HubSpot and LinkedIn to drive qualified leads and position Cybertify as Australia’s most respected cybersecurity consulting firm.

You will own every element of our LinkedIn-centric strategy, from content and ads, to lead forms, webinars, and HubSpot CRM automation and you must be fluent in HubSpot's advanced tools for sequencing, segmentation, and performance tracking.

Key Responsibilities

1. LinkedIn Campaign Strategy & Execution

Build, launch, and optimise high-performance LinkedIn Ads (single image, carousel, video, conversation ads, etc.)

Manage LinkedIn Lead Gen Forms and integrate directly with HubSpot

Run scheduled campaigns aligned to service lines, events, hiring pushes, and market signals

A/B test creative assets, CTAs, targeting segments, and funnel paths

Monitor and optimise cost-per-lead (CPL), click-through rate (CTR), and conversion by audience segment

2. HubSpot Marketing Ownership

Own end-to-end HubSpot Marketing Hub execution, from contact segmentation to automated workflows

Build advanced nurture sequences, lifecycle stages, and lead scoring models

Create and manage HubSpot landing pages, forms, and gated assets

Use HubSpot Events and Webinar tools to manage invites, reminders, follow-ups, and conversion reporting

Ensure full-funnel attribution across LinkedIn and email journeys

3. Webinar & Events Program

Plan, execute, and promote LinkedIn-driven webinars for regulated industries

Set up branded landing pages, email flows, and calendar integrations using HubSpot

Manage registrant lists, attendance tracking, and post-event lead handling

Collaborate with Sales to ensure event-qualified leads are followed up with the right sequencing

4. Organic & Thought Leadership Growth

Drive growth of Cybertify’s LinkedIn company page and C-suite executive profiles

Build a structured organic content engine (posts, articles, repurposed webinar clips)

Manage blog publishing via LinkedIn and HubSpot

Align content themes to regulated sector pain points (legal, financial, aged care, etc.)

Amplify reach through employee advocacy and distribution playbooks

5. Reporting & Optimisation

Maintain rigorous tracking of campaign ROI, lead source performance, and channel health

Generate weekly reports using HubSpot analytics and LinkedIn Ads Manager

Continuously refine targeting and messaging based on CPL, MQL velocity, and SQL conversion

6. Event Marketing & Design Ownership

In addition to digital execution, this role also includes end-to-end management of Cybertify’s event presence, including industry conferences, sponsorships, and webinars. You will be responsible for driving lead generation through high-profile events such as ALPMA, Lawyers Weekly Law Forum, and other targeted sector engagements. This includes event planning, collateral development, booth coordination, branded merchandise, signage, logistics, and post-event lead handling. You must also manage and execute all marketing design requirements, from LinkedIn creative to pitch decks and event banners, ensuring every asset aligns with Cybertify’s brand standards and campaign objectives.

7. Email Content & Copy Generation

You will be responsible for writing, designing, and executing all email marketing activities within HubSpot. This includes event invitations, webinar follow-ups, lead nurture sequences, service announcements, newsletters, and sales enablement flows. You must be able to craft high-conversion copy tailored to regulated industries, adapt tone based on buyer persona, and structure emails to drive clicks, registrations, and replies. Every email must be strategically aligned to pipeline velocity and mapped to the buyer journey.

Required Experience

5+ years B2B marketing experience

Deep hands-on experience with LinkedIn Ads, LinkedIn Events, and HubSpot Marketing Hub

Proven ability to run webinars, events, and inbound lead programs in regulated sectors

Advanced campaign orchestration skills (sequencing, automation, asset development, reporting)

Strong writing and editing skills for B2B audiences (ads, forms, emails, webinar copy, etc.)

Familiarity with modern GTM tools (e.g. Typeform, Fillout, Notion, Webflow)

Workplace Requirements

Must be Sydney-based, minimum 3 days per week onsite at our 60 Margaret St office

Tech-savvy, proactive, and highly structured – this is a digital-first, paperless firm

Dedicated, professional home office setup required for hybrid work

Performance Metrics

Qualified inbound leads from LinkedIn campaigns and events

CPL, CTR, and SQL conversion benchmarks per audience and asset type

Social growth (followers, engagement, post reach, clicks to landing pages)

Webinar/event attendance, conversion, and post-event nurture impact

Pipeline contribution and MQL velocity tracked in HubSpot

What We Offer

$130,000–$190,000 remuneration, commensurate with capability and impact

Full strategic ownership of marketing, with direct access to the CEO and senior leadership

Dedicated technical specialists supporting every campaign, proposal, and engagement

A premium brand, strong market positioning, and ongoing support from an active sales engine with warm leads in play

How to Apply

Submit your resume and a cover letter via Seek explaining why you’re the right person to lead Cybertify’s marketing strategy.