POSITION OVERVIEW:

Valour is an Australian-owned premium sportswear and custom apparel company, trusted by elite athletes, professional sporting organisations and schools nationwide. We are proud to be the Official Sports Apparel Partner for the Commonwealth Games 2026, delivering performance-led sportswear to some of the most recognised athletes and teams in Australia.

Our partnerships include some of the country’s most prestigious sports and education organisations, including NSWIS, ACTAS, Netball NSW and SA, Archery Australia and a growing portfolio of leading schools and clubs. With a reputation built on innovation, sustainability and cutting-edge design, Valour is a brand that goes beyond apparel, we are committed to empowering communities, championing high-performance sport and creating apparel that inspires confidence.

POSITION OVERVIEW:

We are seeking a hands-on and results-driven Marketing Manager to lead Valour’s marketing function across B2C, B2B and B2E channels. The ideal candidate will have 6+ years of hands-on marketing experience, with at least 3 years in a marketing manager role, and a proven track record in delivering multi-channel campaigns that drive growth and engagement.

This is a role for someone who thrives on both strategy and execution. You will oversee a small marketing team including offshore staff, manage all day-to-day marketing activity and ensure that all campaigns and content align with Valour’s brand direction and business objectives.

KEY RESPONSIBILITIES:

Marketing Leadership and Execution

Manage and execute the marketing calendar, including seasonal campaigns, promotions and product launches.

Lead and mentor offshore marketing staff ensuring clarity of briefs, high-quality output and timely delivery of campaigns.

Collaborate with internal teams including sales, e-commerce and events to deliver integrated marketing initiatives.

Oversee all marketing outputs to ensure alignment with Valour’s brand direction and strategic goals.

Digital Marketing and Social Media

Oversee social media strategy and execution, including planning, content creation, scheduling and reporting across Instagram, TikTok, LinkedIn and Facebook.

Manage paid and organic campaigns, optimising content for reach, engagement and conversions.

Collaborate with influencers, ambassadors and partners to enhance brand visibility.

Email Marketing and CRM

Plan, build and optimise EDM campaigns, automated flows and SMS campaigns via Klaviyo.

Segment audiences to deliver personalised messaging for B2C, B2B and B2E campaigns.

Report on campaign performance and implement improvements based on data insights.

Content and Creative Oversight

Oversee the creation of social media assets, EDM visuals, brochures and sales collateral.

Ensure all content reflects Valour’s brand identity and quality standards.

Work with designers, freelancers and agencies to deliver polished, impactful content.

Analytics and Reporting

Monitor key marketing metrics such as CTR, CPC, ROAS and engagement and deliver performance reports.

Analyse campaign data to optimise future marketing strategies.

Conduct quarterly reviews of social, email and digital performance.

QUALIFICATIONS AND SKILLS

6+ years of marketing experience, with 3+ years in a marketing manager or leadership role.

Proven experience managing offshore or remote teams, ensuring smooth collaboration and high-quality outcomes.

Strong knowledge of multi-channel marketing across B2C, B2B and B2E markets.

Proficiency with Klaviyo, Shopify, Google Analytics and Meta Ads Manager.

Hands-on creative capabilities (Canva or Adobe Creative Suite).

Strong project management and organisational skills.

Exceptional communication and copywriting skills.

WHAT WE’RE LOOKING FOR

A confident team leader with experience managing offshore staff while staying hands-on with execution.

A marketer with expertise across digital, social and email marketing who can deliver results across multiple audiences.

Someone who thrives in a dynamic, fast-paced environment and can balance multiple priorities.

A proactive problem solver with a strong commercial mindset.