Industry: NDIS /Home Care Tech

b2care is an early stage tech business providing an innovative solution to improve how NDIS and Aged Care clients access and manage their support requirements.

As we gain traction with users and partners, we are now looking for a hands-on marketing manager to help us grow brand awareness, drive engagement, attract users and help drive our growth.

The Role

A newly created part-time role for a motivated marketer who can balance digital campaign execution with broader brand and content responsibilities. You’ll play a key role in building our brand, generating leads, and improving user engagement. This is perfect for someone who’s comfortable working in a fast paced environment and thrives in developing the strategy and delivering it.

Key Responsibilities

Digital Marketing

Plan, manage, and optimise paid digital campaigns (Google Ads, Meta etc.)

Drive SEO (ai search), SEM, and content strategy to grow organic traffic

Manage email marketing and automation (Mailchimp, HubSpot, or similar)

Analyse performance data and provide insights to improve ROI and conversion rates

Own the website (content, analytics tracking, ai search)

General/Brand Marketing

Shape and implement the company’s overall marketing strategy

Develop messaging, positioning, and go-to-market campaigns for new product features or launches

Collaborate with management and sales on brand storytelling and customer communications

Create marketing assets: Expo’s, radio, case studies, newsletter content, etc.

Coordinate with PR, influencers, brand partners or event partners when relevant

Who You Are

Proven experience in digital and general marketing roles, ideally in a health support related field

Hands-on experience with digital tools (Google, Meta), SEO, analytics, and Hubspot.

Design and content creation skills (Canva, Adobe Suite)

Strong project management skills and ability to juggle multiple initiatives

Exceptional written and verbal communication skills

Creative thinker who is ahead of the curve on the latest marketing trends

Comfortable working in a fast-paced, creative environment

What We Offer

Up to $55,000 (pro rata) + super and STI’s, depending on experience

Flexible working arrangements (in Sydney office and remote)

An opportunity to shape the direction of a growing company from day one

A role with real purpose and positive social impact

Reporting to the CEO

A supportive and inclusive environment, ideal for someone within our sector or parents returning to work

Is this you?
If you think you fit our needs and can bring your passion for marketing to help us support older people and those on the NDIS, we’d love to hear from you!

To apply for this role, click the apply link. If you have any further questions, please contact [email protected].