About the business

Bacchus Wine Merchant is a trusted leader in wine distribution, proudly representing an exceptional portfolio of premium Australian and international wineries. For over 20 years, we have built strong partnerships between our network of wineries and thousands of venues, including hotels, bars, restaurants, and retail stores across NSW, ACT, Victoria, and Queensland.

Our mission is to be more than suppliers—we strive to be trusted wine advisors, fostering lasting relationships and driving success for the hospitality and retail industries.

We are now seeking an experienced and dynamic Area Manager / Wine Representative to join our specialised team in New South Wales.

About the role

Are you a wine enthusiast seeking a fresh start and an exciting opportunity to be part of a fantastic team? Look no further! We are looking for a dynamic, passionate, and experienced area manager to both:

Oversee and grow already established sales territory or existing loyal customer base.

Develop and establish new B2B sales territory within the Sydney North and Surrounding Suburbs.

This highly autonomous role requires a sales champion who is enthusiastic and confident in managing an established network of accounts and onboarding new customers.

Role requirements

A minimum of 3 years’ experience in wine sales.

Strong background in face-to-face sales; ability to identify and develop new B2B sales prospects within both On and Off Premise channels.

Ongoing expansion and servicing of an existing sales territory & database.

Business development with hospitality and retail groups including management of existing key accounts and supply contracts.

Self-starter ability to organise and present wine-tastings, staff training, and promotional sales events.

Conduct regular visits to clients, ensure they are well informed about our wine portfolio and current offers, take direct orders, and provide exceptional customer service.

Collaborate with winery partners to initiate promotional activities and ensure their success.

Hold a WSET Level 2 or equivalent certification and have strong knowledge of domestic and imported wines.

A passion for continuous learning and palate development, along with an enthusiasm to help educate others.

Cultivating and sustaining robust relationships to ensure outstanding service and customer satisfaction.

Skills and attributes

Demonstrated experience in B2B sales.

Extensive experience in wine distribution, hospitality management and, or training industry.

Excellent interpersonal and communication skills, with the ability to build strong relationships and engage a diverse range of clients.

A self-motivated and goal-oriented individual, with a proven ability to meet and exceed sales targets.

Enjoys working autonomously and as part of a team, excellent team player, and is keen to assist with broader tasks when required.

Administration & IT skills, proficiency in Microsoft Office packages, and experience with CRM or ERP software systems.

A current RSA certificate preferable.

A current Australian driver’s license is essential for this role.

Benefits and rewards

We offer a highly competitive salary package, commission, and bonuses as well as a range of benefits to reward our team members for their achievements and dedication.

The successful candidate will receive a vehicle allowance, laptop, and mobile phone - the essential hardware to succeed in this role.

A generous wine allowance is included to assist with self-education and deepen portfolio understanding.

Comprehensive training and ongoing support to enable you to reach your full potential.

Long-term career opportunities with a range of target benefits to incentivise growth and development.

Opportunities for travel, including overseas educational trips to consolidate knowledge & strengthen relationships with key winery suppliers.

At Bacchus Wine Merchant, we are committed to supporting and empowering our employees, offering avenues for growth and professional development. Our inclusive work environment fosters skill enhancement and allows you to make a significant impact.

To apply, please send your CV and a cover letter outlining your relevant experience and why you’d be a great fit for this dynamic role.

Please note, we are unable to accept applications from recruiters at this time and we can only consider candidates who have current legal rights to full-time work in Australia.

We look forward to receiving your application and discovering how your passion for wine can help take our business to the next level.