At My Way Up, we’re redefining gut health—empowering people to feel incredible from the inside out through science-backed supplements and microbiome testing. As we continue to grow, we’re looking for a creative, health-conscious content creator to help bring our products to life through recipes that taste amazing and support gut health.

If you’re someone who dreams in smoothie bowls and reels, knows the algorithm like the back of your hand, and wants to create content that actually makes people feel better in their bodies—this role is for you.

What You’ll Do

Create gut-nourishing recipes using My Way Up products

Create functional food content that aligns with gut health principles — including fermentation, sourdough, and microbiome-supportive cooking.

Produce social-ready content including Reels, TikToks, and Stories that make people want to double-tap (and make the recipe).

Own the process from concept to content: sourcing, styling, filming, editing, and delivering final assets for social and our website.

Collaborate with our marketing team to align with launches, campaigns, and seasonal moments.

Stay on top of content trends, soundtracks, and platform updates (especially IG and TikTok).

What We’re Looking For

Based on the Gold Coast, QLD

Proven experience in recipe creation, food styling, and content production

A genuine passion for gut health and functional nutrition

Strong understanding of Instagram and TikTok content formats and trends.

This role is part-time or full-time for the right fit.

Apply Now

Please include your portfolio and a quick note about you. Applications without a portfolio will not be considered. Bonus points if you include your favourite gut-friendly creation or a reel you’re proud of.