About Skypark Cairns by AJ Hackett

AJ Hackett pioneered bungy jumping in 1980’s and for over 35 years AJ Hackett has been a pioneer and leader in adventure tourism in Australia. Globally, AJ Hackett International operates Skyparks through Asia and as far away as Normandie in France, making this is an exciting opportunity to be based in Cairns and truly be part of a global company.

Working with the General Manager for Skypark Cairns, you will take on a key role in the organisation within the team, creating value through marketing and communication of the Skypark Cairns brand.

Your opportunity

We have a fantastic opportunity for a Content Marketer, where your main focus will be on continued growth of the Skypark by AJ Hackett brand in the Australian domestic and international markets.

Your key responsibilities will be to:

Contributing to annual overall Business Strategy and Marketing Plans for Skypark Cairns.

Ensuring marketing planning and budget are being implemented.

Oversee the marketing and curation of content on digital channels, create engaging content for various digital platforms, including social media and EDMs, to promote Skypark Cairns and its offerings.

Plan, execute and optimise digital advertising campaigns on Google and Meta platforms to drive traffic and conversions while adhering to the allocated marketing budget.

Actively monitor and respond to customer reviews across all platforms, maintaining a positive online reputation.

Work with local and national media outlets to communicate our story and developments, assess advertising opportunities, such as local tourism magazines or partnership offers.

Reporting to monthly KPIs and marketing metrics, evaluate marketing performance monthly and make suggestions for improving our performance.

Collaborate with the events and sales teams to plan and execute internal event campaigns that drive visitation to our signature events.

Conducting monthly marketing meetings, to discuss plans, budgets and implementing changes to marketing strategy, and keep the head office informed of progress and targets.

Monitor changes in industry / market trends and information.

Serve as the onsite brand champion, ensuring that the customer experience at Skypark Cairns aligns with the brand position, brand values, and the global marketing strategy.

Cultivate a cooperative teamwork environment and identification of strengths and weaknesses to optimise employees’ individual skill sets.

Maintain strong connections with tourism industry networks and contacts in order to promote Skypark Cairns and maximise business development opportunities.

Research and review market trends and competitive environment in order to tailor sales and marketing goals and initiatives.

Although we seek a content creator for this role, candidates with greater experience and a passion for digital and offline marketing and communications will be considered. For more junior applicats, a personal development program to attain the required skills long term will be considered.

Requirements for Success

Demonstration of past marketing experience will be required.

Comprehensive knowledge of Tourism Industry, Leisure & Business Events.

Comprehensive knowledge of digital marketing and digital asset management.

Strong computer and organisational skills will be required.

Strong communication and people skills will be required.

Strong problem solver, use initiative and out of the box creative thinking.

Personal Requirements

First and Foremost, you will have a vibrant, energetic and dynamic attitude to work. You will need to have a passion for Adventure Activities and the Tourism Industry and possess excellent customer service, communication, organisational and time management skills. We need you to:

Work with people in a team environment.

Good organisational and time management skills.

High attention to detail.

Creative mind.

Good interpersonal and supervisory skills.

Good communication skills.

Able to negotiate, delegate and work under pressure.

Night and weekend work may be required from time to time.

Qualifications & experience

Tertiary marketing, communications or similar certificate or degree or 3 year experience in similar role.

Perfect for graduates or experienced marketers.

Amazing benefits are yours!

Short term incentive scheme linked to monthly KPIs and metrics.

Employee benefits to enjoy the experiences we offer.

Contributing to a global business, based in Cairns.

Please note only candidates who have been shortlisted will be contacted.