About the role

We’re looking for a Digital Marketing Specialist with a strong grounding in paid media, CRO, A/B Testing and CRM Strategy. This role is ideal for someone who is driven by performance, understands how to use data to inform decisions, and enjoys blending creativity with strategy to deliver results.

You will work on the optimisation of paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and TikTok, with a strong focus on conversion rate optimisation (CRO) and A/B testing to enhance performance and drive measurable results. In addition, you will contribute to broader CRM strategy initiatives, including customer journey mapping, segmentation, and engagement workflows across platforms like ActiveCampaign, Klaviyo and custom solutions.

AI tools are a growing part of our work, from automating repetitive tasks to enhancing performance analysis. We’re looking for someone who is curious about marketing AI and keen to explore its practical applications beyond just ChatGPT.

This is a great opportunity for a results-oriented marketer to take ownership of digital campaigns while building deeper experience in CRM, automation and emerging AI-driven workflows.

Responsibilities

The successful applicant will be responsible for end-to-end campaign strategy, execution and reporting, including:

Planning, executing and optimising paid media campaigns across Google Ads, Meta, LinkedIn, TikTok and re-marketing platforms

Collaborating with clients and creatives to develop performance-focused media plans that align with client objectives

Using AI-powered tools to streamline campaign workflows, automate reporting, and enhance performance analysis

Supporting the development and execution of CRM and EDM strategies, including audience segmentation, automation and A/B testing

Contributing to organic social media strategies, including planning content calendars, briefing creatives and tracking engagement metrics

Interpreting performance data across channels to generate actionable insights and refine campaign strategies

Monitoring and improving digital conversion funnels to increase leads and reduce cost per acquisition

Communicating campaign results and recommendations to clients, ensuring transparency, clarity and strategic alignment

Who would be a great fit

You’ll need a few years’ experience in digital marketing, and be wanting to take your career to the next level. You must have amazing communications and clarity in copy writing, as well as:

A smart problem solver and ability to think on your feet

Exposure to Google Analytics, Google Tag Manager, AdWords, SEM Rush, HotJar and Webmaster Tools

Great attention to detail

Amazing communication skills (written & verbal)

Ability to multi-task and work efficiently in a fast-paced industry working on 10+ accounts

Our culture

The perfect candidate will enjoy joining an innovative team who aren’t afraid to push the boundaries when creating solutions. You’ll love our hybrid working model and Melbourne CBD office and the ability to work on multiple accounts across multiple industries.

If you are looking for a challenging career which you can drive, please apply with your CV including any latest work, as well as a cover letter identifying why you are a good fit for the role.