About the Role

The Gold Industry Group (GIG) is seeking a dynamic and strategic Marketing and Communications Manager to lead the development and delivery of national campaigns that grow awareness and scale impact.

You’ll oversee all aspects of our marketing and communications strategy from campaign planning to content creation, digital execution and brand stewardship. The diverse role will see you build high-impact, multi-channel campaigns across education, employment, sport, community and sustainability that connect with teachers, students, jobseekers, industry employees and everyday Australians.

This is a hands-on leadership role in a small, agile team where you’ll manage one direct report and collaborate closely with members, partners, agencies and media to elevate the profile and value of Australia’s gold industry.

Key Responsibilities

Strategic and Brand Leadership

Develop and execute GIG’s marketing and communications strategy across all platforms, aligned with our brand, values and strategic goals

Write engaging content that tells the story of gold’s value to the economy and community

Draft media releases, opinion pieces, executive communications and thought leadership content

Lead brand positioning, ensuring consistency of tone, visuals, and messaging across all collateral and campaigns

Guide the evolution of the GIG brand across print, digital, video, event, and merchandise touchpoints

Campaign Planning and Execution

Plan and deliver integrated, multi-channel campaigns across priority areas: education, workforce, netball, partnerships and sustainability

Lead content planning across social media, websites, newsletters, video, PR, and events

Produce or brief in engaging marketing content from video storyboards to Canva graphics to member co-branded kits

Oversee digital performance and lead optimisation of the GIG’s websites and platforms

Member and Partner Engagement

Support member and partner success through visibility, toolkits, and campaign amplification

Develop co-branded marketing materials to enhance value and exposure for GIG members

Collaborate with stakeholders to uncover stories, case studies and opportunities to showcase industry impact

Manage activation and communications for national programs and partnerships such as Netball WA, Shooting Stars, National Gold Education Program and Gold Jobs

Performance and Growth

Track and report on campaign performance, marketing metrics and audience growth

Use insights to drive innovation and enhance engagement across channels

Maintain a forward-looking content calendar that reflects GIG’s strategic pillars

Who You Are

You’re a results-focused marketing leader with a passion for purpose, strong strategic thinking, and a flair for storytelling. You can switch gears between big-picture planning and tactical delivery, briefing designers one moment, and writing social copy the next.

You’re equally confident leading a national campaign as you are refining a brand toolkit, and you love working in a small team with big ambitions to transform Australia’s gold industry.

Skills and Experience

5+ years experience in marketing, communications, brand or digital strategy

Proven experience developing and delivering multi-channel marketing campaigns with purpose or across education, workforce or community

Excellent written and verbal communication skills across a range of formats

Strong understanding of digital and social platforms (e.g. Instagram, LinkedIn, YouTube)

Proficiency with Canva, Active Campaign, CMS and website tools (e.g. WordPress)

Ability to manage multiple projects, deadlines, stakeholders and freelancers with minimal supervision

What We Offer

The opportunity to shape the national voice of the Australian gold sector

Creative freedom and genuine variety in your work

Purpose-driven work across industry, education, community and sport

Flexible, hybrid working environment

High-profile national platform backed by leading gold companies

The chance to build something impactful with a small, values-led team

The role is full time, $105,000 per annum plus superannuation (0.8 FTE considered for the right candidate).

Submit your concise CV and covering letter demonstrating the required skills and relevant experience by Friday 15 April to Sky Consulting at [email protected] or use the apply button.