Make Moree Shine.
Tourism Moree is looking for a creative, energetic and community-minded individual to lead the charge in marketing our region and enhancing the visitor experience.

This is your opportunity to shape how the Moree Plains is seen — not only as a great place to visit, but a beautiful place to live, work and explore.

About Tourism Moree
Tourism Moree is the official tourism organisation for the Moree Plains Shire. We are committed to showcasing the area’s rich cultural heritage, natural assets, and unique experiences to drive visitation and support local economic development.

Tourism Moree is seeking a dynamic and creative marketing professional to lead the promotion of the Moree Plains Shire — not only as a vibrant tourism destination, but as a place to live, work and invest. This role will drive targeted campaigns to attract visitors and potential residents while contributing to the development and delivery of memorable visitor experiences.

About the Role
The Marketing & Visitor Experience Manager is responsible for leading the promotion and positioning of the Tourism Moree brand and services. This role plays a key part in delivering the Destination Management Plan and marketing strategy, aligning with the organisation’s overall business objectives.

Working closely with the CEO, the Marketing & Visitor Experience Manager will drive brand awareness, manage Tourism Moree’s public presence across digital and traditional channels, and maintain strong relationships with stakeholders, partners and the wider community.

This is a hands-on role ideal for a mid-career marketing professional who is creative, organised, and passionate about regional tourism. The successful candidate will be a strong team player with a flexible, can-do attitude who is comfortable working in a small team environment.

In addition, the role will contribute to the daily operations of the Moree Visitor Information Centre, support Tourism Officers (frontline staff), and play a key role in developing tourism products and local storytelling.

Key Responsibilities

Marketing & Promotion

Work in collaboration with the CEO and Front of House Manager to implement the Destination Management Plan for the Moree Plains Region

Deliver and monitor the implementation of the Tourism Moree Marketing Strategy

Manage and grow Tourism Moree’s social media presence across relevant platforms

Plan and book media placements, including print, digital and television advertising

Create and distribute engaging content, including writing copy for EDMs (email newsletters) and other marketing materials

Develop and deliver evidence-based marketing campaigns

Manage the marketing budget with financial responsibility and reporting in mind

Maintain brand consistency and alignment across all communications

Support the development of campaigns, promotions and tourism events in collaboration with partners and stakeholders

Visitor Centre Operations & Team Support

Provide exceptional customer service and local knowledge to visitors.

Assist with daily operations, including opening/closing, and customer service.

Support and inspire front-of-house team.

Contribute to ongoing product development, events and visitor experiences (e.g. guided walks, etc.)

Selection Criteria

Minimum 3–5 years' experience in a marketing, communications or related role

Proven ability to manage social media accounts and develop engaging digital content

Strong copywriting and editorial skills

Experience managing marketing budgets and media bookings

Demonstrated understanding of destination marketing or tourism promotion (regional tourism experience highly regarded)

Strong stakeholder management and communication skills

Proficiency with digital tools such as Mailchimp, Meta Business Suite, Canva or Adobe Creative Suite

Ability to work independently, manage multiple priorities and meet deadlines

Collaborative mindset with the ability to work effectively in a small team and take on a variety of responsibilities as needed

Current Driver's Licence

To apply please include a cover letter addressing the selection criteria and your resume to:

Julie Rushby Tourism Moree CEO – [email protected]

Applications close Monday, 21 July 2025 at 10 am.