ABOUT BESS PADDINGTON

BESS Paddington is a celebrated and rapidly growing florist studio, known for our sculptural approach to floristry and our focus on Australian native wildflowers. We offer a wide range of products and services including custom arrangements, weddings and events, in-store retail, and creative collaborations. We also provide education through seasonal bouquet courses, immersive farm trips, Sydney flower market visits, and hands-on wreath-making workshops.

As our business expands, we are seeking a skilled and passionate Brand, Marketing & Product Manager with a strong background in floristry, photography, graphic design and project management to lead our creative output across brand, content, product development and campaign execution.

Role Overview

This is a unique hybrid role for someone who is equally comfortable behind a camera, in front of a flower bench, and managing a photoshoot or marketing campaign. The successful candidate will steward the BESS brand with vision and clarity - bringing our floral offerings and community story to life through beautifully crafted campaigns, compelling content, and standout product experiences.

Main Duties and Experience Required

· Lead the development and execution of brand and marketing campaigns across digital, print, and in-store environments

· Design and produce visually striking marketing materials, including EDMs, Instagram content, promotional flyers, packaging assets, and retail signage

· Perform professional graphic design duties - creating assets that reflect our sculptural, design-led identity (must have a strong graphic design background)

· Place and manage Meta advertising campaigns (Instagram & Facebook), including targeting, budgeting, and reporting on performance

· Analyze campaign performance and deliver regular reports on digital reach, engagement, and customer behavior

· Style, shoot, and edit content - leading photoshoots and visual campaigns from concept to completion

· Support the daily studio practice with hands-on floristry, including bouquet creation, event florals, and bridal work

· Contribute to and help lead educational offerings, including flower workshops, wreath-making classes, and market or farm-based experiences

· Craft and maintain cohesive brand storytelling and content across all channels, balancing tone, narrative and visual language

· Be a creative force: forward-thinking, experimental, and unafraid to set trends rather than follow them

· Maintain exceptional project and time management across simultaneous creative and operational tasks

Must Have:

· A formal background in graphic design and demonstrable experience producing high-quality visual assets

· 3+ years floristry experience, including wedding and event work

· 2+ years professional photography experience, including styling and content creation

· Proficiency in Adobe Creative Suite (InDesign, Photoshop, Lightroom), Shopify, email platforms (e.g. Mailchimp/Klaviyo), and Meta Ads Manager

· A strong visual portfolio that reflects your design sensibility and creative range

Culture & Perks

· Be part of a warm, creative and community-minded studio with a strong design ethos

· Collaborate with passionate florists, designers, and photographers in a beautiful light-filled space

· Enjoy opportunities for creative expression, leadership and growth

· Flexible working arrangements and generous staff discounts

· Work in the heart of Paddington, surrounded by some of Sydney’s best retail and hospitality