ABOUT SPORTS TRAVEL HOSPITALITY GROUP (STH GROUP)

STH Group is a Sodexo Live! company, with offices currently across London, Auckland, Melbourne and Sydney enabling a truly global reach and service offering for major sports events around the world. They partner with event owners to make the biggest sporting events in the world - even better. From the Olympic Games, Cricket World Cups, Australian Opens to Rugby World Cups, their award-winning team cover the globe to create travel and hospitality programmes with one simple ambition – to leave sports fans knowing they have just been part of an experience of a lifetime.

STH and World Rugby have recently signed an exclusive agreement to redefine the premium fan experience for the next three men’s and women’s Rugby World Cups. As part of this agreement, STH Group has recently opened a new office in Sydney to provide hospitality and premium fan experiences for Rugby World Cup 2027 in Australia.

ROLE SUMMARY:

With just over two years until the start of Rugby World Cup 2027, we are looking for a dynamic marketing professional who will play a central role in implementing the marketing strategy for key events in Sydney leading up to and during the tournament.

Reporting into the Head of Marketing, you will be responsible for driving brand awareness, generating qualified leads, and supporting revenue targets by engaging fans both in the Australian market and around the world. You will work closely with internal teams including Sales, Event Delivery, Travel & Tourism, and Customer Relations to ensure marketing activity complements broader business priorities and supports the end-to-end customer journey.

We are looking for someone who is both creative and data-driven, with a strong ability to manage integrated campaigns, digital performance, and cross-agency project delivery that brings the STH brand to life on a global stage.

ABOUT YOU:

Marketing Campaign Performance: Track record of delivering high-impact, integrated campaigns that drive brand visibility, lead generation, and revenue growth — aligned to commercial objectives and fan engagement goals.

Digital Marketing Excellence: Deep understanding of digital channels and performance marketing, including paid social, search, email, and web optimisation — with hands-on experience driving customer acquisition and campaign ROI.

Effective Stakeholder & Partner Management: Skilled at managing cross-functional teams, external agencies, and high-level stakeholders (including rights holders), ensuring alignment across creative, media, and commercial outputs.

Insight-Led Decision Making: Confident in using data and analytics platforms to shape strategy, optimise performance, and improve campaign effectiveness — with an eye on both short-term results and long-term brand building.

Sports and Events: A passion and base knowledge of Rugby would be beneficial.

This is a once in a lifetime opportunity for a proven marketing professional to drive brand awareness, engage fans and generate leads for one of the world’s biggest sporting events!

APPLICATIONS CLOSE – Monday 28th July 2025

TO APPLY

Please send your resume & cover letter to: [email protected]

Global Elite Sports (www.globalelitesports.com) have been contracted on behalf of STH Group to manage the recruitment for this important position.