Marketing & Promotions Coordinator
Employment Type: Full-Time

Majors Group Australasia Pty Ltd are the leading supplier of all equipment, ingredients and consumables in relation to ice cream, frozen yogurt, gelato and açai. We operate across almost every state in Australia + in New Zealand.

We are seeking a driven and capable Marketing & Promotions Coordinator to lead and manage our influencer engagement, content development, and promotional initiatives. This role is integral to the execution of our broader brand strategy and the delivery of impactful, consistent, and measurable marketing outcomes.

Operating in a high-potential market segment, we require a professional who is confident managing external creative partners, understands the strategy behind short-form content, and can bring structure, accountability, and performance-driven thinking to our promotional activities.

Key Responsibilities:

Oversee influencer marketing programs from end to end — including sourcing, briefing, performance tracking, and reporting

Create clear, strategic content briefs to ensure high-quality and on-brand deliverables from influencers and content creators

Manage and execute promotional campaigns and branded events in alignment with marketing and commercial objectives

Monitor, evaluate, and report on campaign outcomes against defined KPIs and ROI metrics

Ensure consistency in brand messaging, tone, and visual identity across all external communications

Collaborate with internal stakeholders to align marketing initiatives with broader business goals

Stay informed of content trends, platform developments, and competitor activity to guide tactical decisions

About You:

Minimum 2–4 years’ experience in marketing, with a focus on influencer engagement, content strategy, or digital promotions

Demonstrated ability to manage external creators and deliver structured, effective campaigns

Strong understanding of short-form content platforms (Instagram Reels, TikTok, YouTube Shorts) and their strategic use

Understanding of the marketing trends in the food industry.

Excellent communication, project coordination, and organisational skills

Confident in reviewing and assessing content quality against brand standards and performance metrics

Self-motivated, proactive, and capable of working with minimal supervision

Proficiency with content creation tools e.g. Canva and Video Editing software.

If you think you are a suitable candidate for this role then we'd love to hear from you.

Please email your application and resume through Seek or alternatively to [email protected].