Are you a detail-obsessed, data-driven ecommerce pro with a love for apparel and lifestyle brands?
We’re RB Sellars, and we’re looking for an eCommerce Coordinator to help shape the digital journey across our growing portfolio. If you thrive in a fast-paced environment, know your way around Shopify, and love seeing great product content drive results, this could be your perfect next step.

About Us
RB Sellars is proudly Australian-owned and inspired by our community, the land, and the lifestyle of regional and rural Australia. As the country’s most authentic rural outfitter, we offer quality apparel, outerwear, footwear, and lifestyle products for men, women, and children—across national retail, wholesale, B2B, and thriving ecommerce channels.

Your Impact

You’ll play a key role in executing our digital trade calendar and optimising the online customer experience and driving sales across all channels. From product launches and merchandising to homepage updates and content optimisation, you'll ensure our websites not only look great but perform even better.

What You'll Do:

Align product visibility and content with trade campaigns, launches, and seasonal promotions

Own digital product setup: imagery, descriptions, tagging, and collections

Optimise merchandising using stock levels, conversion data, and customer insights

Brief and collaborate with design on high-impact, conversion-focused content

Manage website content updates (homepage, banners, product and category pages)

Implement pricing, promotional offers, and sales activities on time

Audit and troubleshoot the site for performance and user experience issues

Maintain redirect management and SEO integrity

Keep articles, blogs, and edits fresh, seasonal, and brand-relevant

Report on “New In” and “Back In Stock” performance to marketing and buying

Support UAT testing and digital projects

Maintain automation tools and content documentation

Be a champion for consistency and a seamless customer journey

What We're Looking For:

2+ years in ecommerce coordination or digital merchandising—ideally in fashion or lifestyle

Strong experience with Shopify 2.0 (front-end and CMS)

A keen eye for detail and passion for great product presentation

Ability to read and act on performance metrics and sales data

Solid understanding of SEO, user journeys, and content strategy

Strong communicator and team player with great time management

Bonus: Experience with UAT, analytics tools, and automation workflows

Why Join Us?

Join a down-to-earth, passionate team that loves what they do

Be part of a respected, heritage-driven brand that’s growing fast online

Contribute to shaping a digital customer experience you can be proud of

Work in a collaborative environment where ideas and initiative are valued