About US

At TPF we’re passionate about delivering exceptional consumer experiences and driving growth through innovation. As we continue to expand, we're looking for a results-driven E-commerce Specialist to join our team.

The Role

As our E-commerce Specialist, you will lead the strategy and execution of our E-commerce operations. You’ll manage our online stores, optimise the customer journey, and collaborate across departments to deliver a seamless shopping experience. This role requires both strategic foresight and hands-on execution.

If you’re passionate about digital commerce, have a strong background in online sales and marketing, and thrive in data-driven environments—we’d love to hear from you.

Key Responsibilities

Plan and execute seasonal and promotional campaigns to drive traffic, increase sales, and enhance customer engagement.

Oversee product operations team to ensure accurate, appealing, and consistent product information.

Coordinate product launches and technical updates with internal stakeholders.

Conduct product pricing analysis and suggest promotional strategies based on stock and sales performance.

Manage EDM automation tools (e.g., Klaviyo, Mailchimp) to execute targeted email campaigns.

Analyse customer behaviour and trends to identify growth opportunities

Monitor and troubleshoot website functionality, ensuring a seamless user experience.

Work with logistics and fulfilment teams to ensure timely and accurate order processing.

Collaborate with customer service to maintain high satisfaction levels and resolve online order issues quickly.

Use tools like Google Analytics and CRM systems to monitor traffic, conversions, and performance.

Report regularly on KPIs including revenue, ROI, conversion rates, and campaign effectiveness.

Manage third-party platforms such as Shopify, Magento, or WooCommerce.

Stay informed of E-commerce trends and best practices to continually improve strategy and execution.

Objectives of the Role

Develop and execute E-commerce strategies that drive revenue and improve user experience.

Manage the daily operations of our E-commerce store(s) including pricing, promotions, and inventory.

Collaborate across departments (product, sales, marketing, customer service) to ensure streamlined operations.

Track and analyse performance metrics to inform data-backed decision-making.

Lead digital marketing initiatives including SEO, SEM, email, and social media campaigns.

Continuously optimise the user experience with focus on navigation, mobile responsiveness, and conversion rate.

Use data and insights to identify areas for growth and solutions

Required Skills & Qualifications

Bachelor’s degree in Business, Marketing, E-commerce or a related field.

3–5 years of experience in a similar E-commerce or digital marketing role.

Knowledge of platforms like Shopify, Magento, or WooCommerce.

Proficiency in digital marketing strategies including SEO, SEM, and email marketing.

Experience with web analytics tools such as Google Analytics.

Strong analytical skills and experience with CRM systems and Microsoft Excel.

Knowledge of UX/UI principles and how they impact online sales.

Hands-on experience with paid advertising and retargeting strategies.

Preferred & Additional Skills

Strong problem-solving ability and adaptability in a fast-paced environment.

Excellent communication and organisational skills; ability to manage multiple projects simultaneously.

Analytical mindset with a focus on converting insights into actions.

Experience with inventory and supply chain management.

Prior experience managing online marketplaces (Amazon, Flipkart, eBay, etc.).

What We Offer

A dynamic and supportive team environment

Opportunities for growth and professional development

Flexible work arrangements (currently 1 day work from home)

Cremorne area – close to many cafes!

If you’re a strategic thinker with a passion for online commerce and data-driven decision-making, we’d love to hear from you. Apply now to:

Leanne Weatherall

HR Manager

TPF

[email protected]