About Echt

Echt is a digitally native athleticwear brand redefining performance and everyday wear for the modern generation. We’re built on speed, ambition, aesthetic and are trusted by millions globally who lead mentally, physically, and socially active lives.

As we enter a new chapter of growth, we’re looking for an eCommerce Manager to take ownership of our digital storefront and elevate the online experience end-to-end.

The Role

As eCommerce Manager, you’ll be responsible for the performance, optimisation, and strategic development of the Echt website, app, and loyalty program. From product drops to CRO and competitor tracking, this role is built for someone who thrives on improving digital performance and customer retention.

Key Responsibilities

Sales & Digital Trading

Own online sales targets and drive initiatives that improve conversion rate, AOV, and customer LTV.

Lead the weekly trade report process with actionable insights and recommendations.

Plan and execute product drops, seasonal campaigns, and markdowns aligned with the trading calendar.

Conduct regular competitor research across pricing, product, UX, and promotional activity to identify opportunities.

Website, App & Experience

Manage the Shopify Plus store and Echt’s shopping app with a mobile-first, high-converting approach.

Oversee customer journey optimisation across both platforms from homepage to checkout.

Implement CRO tests and UX enhancements that improve engagement and reduce friction.

Ensure cohesive brand experience across web and app.

Product & Merchandising

Own digital merchandising across new arrivals, bestsellers, collections, and sale.

Maintain and create product listings including SEO copy, sizing, tags, and imagery.

Collaborate with Production and Creative teams to align product presentation with brand direction.

Apps, Loyalty & Tech Stack

Manage the integration and performance of Shopify apps (e.g., reviews, upsells, size guides, bundling).

Lead the ongoing strategy and optimisation of the Echt Rewards Program including reward structure, redemption performance, and engagement triggers.

Identify and implement new tools to improve site functionality, customer retention, and lifetime value.

Liaise with developers and third-party partners to resolve platform or performance issues.

Data & Reporting

Monitor and report on KPIs using Shopify, GA4, and app analytics.

Identify funnel drop-offs, underperforming SKUs, and user behaviour insights.

Work with Finance and Performance teams to assess campaign and promotional impact.

Cross-functional Collaboration

Collaborate with Paid Media, Creative, and Customer Service to align on-site experience with campaign messaging and customer feedback.

Partner with Operations and Warehouse to ensure inventory accuracy and fulfilment readiness.

Contribute to brand storytelling through product launches, landing pages, and loyalty-based offers.

International Growth

Tailor web and app experience for international markets, including localisation of pricing, sizing, and shipping rules.

About You

3–5 years of experience in a high-growth DTC eCommerce brand or online retail environment.

Proficient in Shopify Plus, GA4, Klaviyo, and app ecosystems.

Strong commercial mindset with a data-driven and test-and-learn approach.

Hands-on experience managing loyalty programs or retention initiatives is highly valued.

Confident in identifying trends, assessing competitors, and building high-performing product pages.

Thrives in a fast-paced, collaborative, brand-led environment.

Why Join Echt

Join one of Australia’s fastest-growing performance brands with a passionate global community.

Work in a high-impact, fast-moving team that values innovation and accountability.

Product discounts, early access to new drops, and a brand culture that backs ambition.

In-office role based in Williamstown North, VIC.