
Field Sales Assoc Manager
PepsiCo
location_pin
Knoxfield, VIC
money_bagA$12 p/h
domainSales → Sales Representatives/Consultants
scheduleFull-time
home_workOn-site
Posted 2 days ago
Reporting to the General Manager Sales, the Field Sales Assoc Manager, will be responsible for providing vital support, training and guidance to field sales team.
- Develop and execute national field sales strategies aligned with brand, category, and channel priorities, in alignment with business goals and revenue targets.
- Cascade monthly, quarterly, and annual volume/value targets by region, channel (modern trade, general trade, e-commerce), and product line.
- Set sales targets by region and channel; monitor KPIs and sales performance.
- Ensure effective coverage of all retail channels- supermarkets, convenience stores, wholesalers, and independent grocers.
- Oversee outlet segmentation, territory mapping, and route-to-market optimisation.
- Lead, train, and coach a geographically dispersed sales force including regional/state sales managers and area sales executives.
- Drive performance culture through field KPIs, incentive plans, and coaching routines
- Conduct regular performance reviews, succession planning, and skills development.
- Ensure flawless execution of trade promotions, new product launches, planogram compliance, and visibility standards at store level.
- Monitor stock availability, secondary sales, and merchandising effectiveness through regular field visits.
- Ensure consistent execution of the company's commercial standards across all territories.
- Build and manage strong relationships with key distributors, wholesalers, and strategic retail partners.
- Monitor distributor KPIs (sell-in, sell-out, stock levels, credit) and resolve any performance gaps.
- Resolve escalated customer issues and improve field-level service quality
- Analyse field sales data and market trends to provide insights to senior leadership.
- Prepare and present regular sales performance reports, forecasts, and territory analysis.
- Maintain real-time tracking of sales performance and market share.
- Conduct gap analyses, weekly performance reviews, and action planning.
- Partner with marketing, trade marketing, supply chain, and finance to ensure alignment on promotions, product availability, pricing, and customer service.
- Collaborate on demand forecasting and S&OP (Sales and Operations Planning) processes.
- Partner with HR on recruitment and development of sales staff.
- Manage field sales budget including trade spend, travel, and incentive programs.
- Ensure cost-effective deployment of resources and return on investment (ROI).
- Ensure adherence to company policies, pricing guidelines, and ethical standards.
- Conduct field audits and ensure compliance with health, safety, and legal regulations.
- Sales strategy & planning
- Channel & territory management
- Team Leadership
- In market execution
- Customer & Distributor Management
- Reporting & insights
- Sales Operations & Analytics
- Cross functional collaboration
- Budget management
- Compliance and standards
- Minimum 10 years in operational/business leadership within construction or industrial manufacturing, with international exposure
- Proven success at NSM level positions
- Expertise in developing and executing multilayered channel strategies
- Strong judgement, financial discipline, integrity, and emotional intelligence
- Track record in budgeting, forecasting, and delivering profitability
- Strategic and operational skills in driving business growth, process improvement, and systems implementation
- Tertiary qualification or business leadership qualification is highly regarded. Technical qualifications in construction management, engineering, manufacturing, mechatronics will be beneficial
About PepsiCo
home_pinRegency Park, SA, Australia
apartmentManufacturing, Transport & Logistics
group1001-5000 employees
Today PepsiCo Australia and New Zealand encompasses four business units; The Smith's Snack Food Company, The Quaker Oats Company, Bluebird Foods and PepsiCo Beverages Australia and New Zealand.
Our portfolio includes global brands like Pepsi Max, Gatorade, Quaker Oats, and Doritos corn chips, as well as home-grown favourites, including Smith’s and Red Rock Deli potato chips, Twisties and Bluebird snack brands.
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