A market-leading Asian food import and distribution business with a turnover of $300-$400 million is seeking a commercially driven Chief Commercial Officer to accelerate revenue growth, lead high-performing sales teams, and elevate brand presence through targeted, sales-focused marketing.

Client Details

Our client is a market-leading Asian food import and distribution business with a turnover of $300-$400 million is seeking a commercially driven Chief Commercial Officer to accelerate revenue growth, lead high-performing sales teams, and elevate brand presence through targeted, sales-focused marketing. This is a rare opportunity to step into a senior executive role within a dynamic, privately owned business expanding across mainstream retail, Asian grocery, food service, and cash & carry channels.

Reporting directly to the CEO and owner, you will own the full commercial strategy across retail, food service, and wholesale, covering national chains like Coles and Woolworths, independent Asian grocers, and a growing footprint of cash & carry outlets. Your mandate is to build sales momentum, drive margin growth, and lead a team that blends retail excellence with hands-on commercial execution.

Executive leadership role in a high-growth Asian food distribution and food service business

Bilingual candidates (Cantonese or Mandarin) are highly valued to manage supplier and customer relationships

Competitive salary package-base salary, car allowance, and performance-based bonus

Sydney-based, five days on site to help lead the business

Shape the next phase of national expansion across wholesale, food service, and speciality channels

Description

Commercial Sales Leadership - Own and execute the commercial strategy across all customer segments: grocery retail, Asian independents, food service, and emerging cash & carry channels.

Key Account Management - Lead strategic partnerships with Coles, Woolworths, Costco and key independents, negotiating terms and driving profitable category growth.

Food Service & Wholesale Development - Expand customer reach across restaurants, catering, and food service operators, building scalable commercial programs.

Brand Sales Marketing - Drive consumer engagement and revenue via brand-focused campaigns, in-store activation, promotions, and targeted trade programs.

Category & Trade Execution - Lead pricing, product launches, and promotional plans aligned with consumer demand and supplier strategy.

Data-Led Growth Planning - Use sales data and market insights to identify trends, optimise performance, and uncover new revenue opportunities.

Cross-Functional Collaboration - Work closely with finance, operations, and supply chain to align inventory, margin, and execution with commercial priorities.

Team Leadership - Lead, mentor, and grow a high-performing commercial team across sales and brand marketing.

Profile

Senior commercial leader with experience in food import, food distribution, or food service

Proven success in building sales teams, driving brand growth, and delivering commercial outcomes

Strong background managing retail accounts (Coles, Woolworths, independents) and/or food service customers

Fluent in Cantonese and/or Mandarin essential, to support supplier and customer relationships across Asia

Commercially sharp, data-driven, and hands-on in execution

Energetic and adaptable leadership style suited to a fast-paced, entrepreneurial environment

Job Offer

If you are a commercially focused executive with experience in food import and distribution, and you're ready to lead sales and brand growth in a dynamic business, we'd love to hear from you.

For a confidential discussion, please apply and contact Greg Allen @ Page Executive.