Position Title: Marketing & Communications Lead – Digital and Content

Organisation: Smart Energy Council

Location: Canberra (Strictly open to applicant in - or willing to relocate to - Canberra)

Salary: $80k-$85k/+ super

About the Smart Energy Council

The Smart Energy Council is the peak body and independent voice for the Australian renewable energy sector. We are bold, fearless advocates for the clean energy transition, working across industry, government, and the community to accelerate action on smart energy solutions.

With more than 1,500 members, we champion ambitious policy reform, deliver hands-on support, and actively connect the sector to unlock growth, investment, and innovation. We’re not just a voice; we’re a platform for impact, shaping Australia’s energy future and building strong partnerships across the Asia-Pacific.

About the Role

The Marketing & Communications Manager – Digital & Content is a key member of the Marketing & Communications team and the organisation’s lead storyteller. You’ll bring our brand, campaigns, and member services to life through compelling content, clear messaging, and high-performing digital experiences.

This is a fast-paced, creative, and cross-functional role, responsible for delivering content across websites, newsletters, campaigns, and member communications. You will be the editor-in-chief of our weekly EDMs and own our digital tone of voice, ensuring consistency, clarity, and creativity in every touchpoint.

You’ll collaborate across departments, from advocacy and membership to events and executive and play a vital role in positioning the Smart Energy Council as the most trusted, action-focused voice in the industry.

Key Responsibilities

Content Strategy & Copywriting

● Develop and execute high-quality, multi-channel content strategies aligned with business goals

● Write, edit, and proof compelling content for EDMs, web, social, reports, press, and speeches

● Own and champion the organisation’s brand, voice and narrative

● Lead persuasive corporate writing in support of advocacy, membership, events, and sponsorship

Digital & UX

● Manage the company website: maintain up-to-date, relevant, and engaging content

● Facilitate UX and web design improvements with a focus on clarity and user journey (Wordpress experience is highly desirable)

● Lead editorial planning and calendars across teams

Email Marketing & Member Engagement

● Compile and design weekly sector newsletters (EDMs) tailored to key member audiences

● Use email marketing platforms (e.g. HubSpot, ActiveCampaign, Beefree) to execute campaigns

● Track engagement metrics and refine content for continuous improvement

Graphic Design

● Create on-brand visual assets using Canva (Photoshop or InDesign a bonus)

● Support collateral development across membership, events, and digital campaigns

Executive & Strategic Support

● Contribute to executive communications: speeches, presentations, statements

● Work cross-functionally to ensure key messaging is consistent across departments

● Track, report and optimise the impact of communications and campaigns

About You

You are a confident communicator, highly organised, and deeply creative. You’re just as comfortable designing a member newsletter as you are running political campaigns. You thrive in a fast-paced environment and love turning complex ideas into compelling content.

A successful candidate demonstrates initiative and is a self starter.

You bring:

● 5 years’ experience in communications, marketing, or digital content roles

● Proven copywriting and editorial skills, with a strong eye for tone and structure

● Experience managing websites and improving UX (preferably with WordPress/Elementor)

● Proficiency with Canva (Photoshop or Adobe Suite a plus)

● Basic photo editing skills for short form social content

● Experience with email marketing platforms (BeeFree, HubSpot, ActiveCampaign, etc.)

● Excellent project management and stakeholder coordination skills

● Strategic mindset with creative execution capabilities

● Strong attention to detail and deadline-driven

● Google ads and Paid social campaign experience.

Bonus if you have:

● Experience in a membership-based, advocacy or not-for-profit organisation

● Proficiency in B2B digital marketing and growth strategies

● Familiarity with the renewable energy or sustainability sectors Education

● Bachelor’s degree in Communications, Marketing, Digital Media, or related field

● Additional certifications (HubSpot, UX Design, Graphic Design, SEO) are a plus

Applicants close on the Monday the 14th of July

Applicants MUST be Canberra based and work out of our Canberra Office.

For any question or further information, please contact Tim Lamacraft at [email protected] or on 0448 972 792

How to Apply
Interested candidates are invited to submit an application, including:

Cover Letter: Please outline your qualifications, experience, and reasons for applying for the role.

Resume/CV: Provide a detailed summary of your professional background, including relevant education, employment history, and achievements.

Applications should be submitted via Seek by 14 July 2025, or earlier if possible. We thank all applicants for their interest, but only those selected for an interview will be contacted.

The Smart Energy Council is committed to fostering an inclusive work environment and encourages applications from individuals of all backgrounds.