At RAIN Bridalwear, our philosophy is encapsulated into our motto; ‘Don’t Just Buy Bridal, Experience Bridal’!

With over 25 years of experience in the bridal fashion industry, we have created a unique and personalized shopping experience like no other, our innovative and trailblazing approach to bridalwear has set us apart from our competitors. Simply put, ‘Your Gown Your Way’!

RAIN Bridalwear is expanding, and we are seeking a candidate like no other, to join our exciting expanding business. Join us on our journey as we continue to redefine bridalwear!

Job Description:

Plan, execute, and manage all digital marketing for RAIN Bridalwear, including SEO, SEM and social media

Establish and execute a digital marketing strategy to distribute content

Maintain consistent brand messaging across all social channels

Identify, analyse, and measure trends and content to assess how well it’s performing and optimize user experience

Create and maintain an editorial calendar to deliver targeted content

Develop and implement social media strategies

Event planning and management

Video content for all social media platforms

Create, Implement and present a RAIN Bridalwear VLOG for Television media outlets.

Responsibilities:

Due to company expansion into South Australia, the following responsibilities will be performed across both locations.

Create and manage content for RAIN Bridalwear’s social media, and other forms of digital and media communication

Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns

Collaborate with management to brainstorm new and innovative growth strategies and marketing techniques

Develop and monitor campaign budgets

Stay up to date on the latest social media trends, and implement them in RAIN Bridalwear’s marketing campaigns

Cross brand marketing with leading Australian companies related to the RAIN Bridalwear brand.

Skills & Experience:

2+ years of experience in content creation, social media marketing, or a similar role

Proven ability to shoot, edit, and produce video and photo content

Strong copywriting and storytelling skills, especially for short-form content

Proficiency in tools such as Adobe Creative Suite, Canva, Final Cut Pro or similar

Experience with social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube

Understanding of SEO, analytics, and engagement metrics

Ability to manage multiple projects and deadlines with strong attention to detail

A creative mindset and a collaborative attitude

What you bring:

A marketing, media, or comms-related masters is a plus

Real experience creating content for fashion, beauty, or lifestyle brands

Strong filming and editing skills (your camera roll is probably 90% drafts)

A genuine passion for social media, influencer culture, and fast-moving trends

Creative confidence and the ability to pitch and execute ideas

Understanding of what works across TikTok, Instagram Reels, and beyond

Strong writing and communication skills (yes, captions matter)

Excellent organisation and time management – you can juggle content calendars and camera gear like a pro