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Social Media Specialist

WOW Recruitment
Sydney, NSW
A$80,000-$85,000 p/a
Marketing & Communications → Marketing Communications
Full-time
On-site

Posted 11 days ago

Social Media Specialist
Alexandria | Sydney
$80–85k + Super
Industry: Professional Haircare

About the Role
Join a bold, story-led Australian brand that’s redefining professional haircare. As their Social Media Specialist, you'll work closely with the Creative Director to bring engaging, educational, and scroll-stopping content to life, across platforms like Instagram, TikTok, Facebook, and YouTube.

This is a hands-on role where you’ll own the full content lifecycle, from concept and creation through to scheduling, publishing and performance optimisation.

Why You’ll Love It

  • Be part of a fast-growing Australian haircare brand
  • Work in a creative, collaborative environment
  • Get hands-on with shoots, content creation, events, education and ambassador activations
  • Enjoy a 30% product discount on professional haircare
  • Join a team that’s fun, fast-paced and genuinely passionate about what they do

What you’ll be doing day to day:

  • Owning the full content lifecycle, from concept to creation, scheduling and optimisation
  • Shooting, editing and producing video and visual assets (Reels, tutorials, BTS, Stories)
  • Managing and executing Meta ads (audience targeting, campaign setup, performance)
  • Leading in-house and on-location shoots
  • Keeping the content calendar aligned with marketing campaigns, launches and events
  • Engaging daily with the online community
  • Capturing content at events, workshops and salon education sessions

You’re probably a match if you:

  • Live and breathe social media trends, storytelling and visual creativity
  • Can build and optimise Meta campaigns (Facebook/Instagram ads)
  • Are confident shooting and editing video (Premiere Pro, Final Cut Pro, Canva, etc.)
  • Experience owning the full content lifecycle, from creation to optimisation
  • Experienced with planning and collaboration tools (e.g. Monday.com, Plannerly)
  • Are confident communicating with creatives, educators and internal teams
  • Ideally have experience in beauty, hair or fashion


We’re genuinely excited about this role and if you’re passionate about social media and content creation, chances are you will be too.

Apply now or reach out to Taylor at WOW Recruitment for more information:
[email protected]
#SCR-taylor-brooks-1

About WOW Recruitment

Adelaide, SA, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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