About the Role
XAG Australia is a leading force in the agricultural and robotic mowing industry, delivering cutting-edge drone and smart farming solutions to farmers, contractors, and agribusinesses across Australia. As we continue to grow, we are seeking a creative, hands-on, and data-driven Digital Marketing & Content Specialist to help amplify our brand, drive lead generation, and expand our digital footprint.

This role is ideal for someone who thrives at the intersection of content creation and performance marketing. You will manage and grow our digital channels—especially social media, SEO, and SEM—by producing engaging content, running paid campaigns, and leveraging data to deliver tangible business results.

You will also have the opportunity to travel across Australia and internationally, capturing compelling content at live demonstrations, trade events, and in-studio productions.

Please Note: We are only accepting candidates based in or planning to relocated to Sydney, Australia. Applications from outside of Australia will not be considered.

Key Responsibilities

Social Media Growth & Lead Generation – Plan and execute social media strategies to grow audiences, drive engagement, and convert leads into sales.

Content Creation – Capture and produce high-quality video, photo, and written content for platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.

SEO & SEM Management – Optimize website content for search engines; manage Google Ads and Meta Ads campaigns to drive qualified traffic.

Community Engagement – Build strong relationships with our audience by responding to messages, comments, and inquiries in a timely and professional manner.

Data & Analytics – Monitor and report on key performance metrics to refine campaign strategies and improve ROI.

Cross-Team Collaboration – Work closely with the Sales and Marketing teams to align campaigns with overall business goals.

Innovation & Technology – Leverage AI tools and advanced editing software to streamline content production and stay ahead of industry trends.

Industry Partnerships – Coordinate with influencers, media outlets, and event stakeholders to increase brand visibility.

What We’re Looking For

2–3+ years of experience in digital marketing, social media management, or content production.

Demonstrated skills in video creation, editing, photography, and storytelling.

Hands-on experience with SEO (keyword research, on-page optimization) and SEM (Google Ads, Meta Ads) is highly regarded.

Proficiency with digital tools such as Google Analytics, Meta Business Suite, and content editing platforms.

Strong understanding of social media algorithms, trends, and platform-specific best practices.

Self-motivated, organised, and capable of managing multiple projects simultaneously.

A creative mindset with an eye for visual detail and brand consistency.

Willingness and flexibility to travel as required.

Background in agriculture, machinery, or B2B marketing is a plus (not essential).

What We Offer

💰 Competitive salary: $75,000 – $95,000 per year (based on experience)

✈️ Travel opportunities: Domestic and international

🤝 Collaborative environment: Work alongside an innovative and passionate team

📈 Career growth: Lead the digital strategy for a growing national brand

Ready to Apply?
If you're passionate about social media, content creation, and digital marketing—and want to work with a fast-moving Australian tech leader—we want to hear from you.

👉 Apply now to join XAG Australia and help shape the future of smart farming and automation.