Marketing Campaign and Content Lead

Future Students, Engagement and Technology

Continuing, full-time

$ 95,759 to $ 107,217 per annum (HEO7)

Plus 17% employer superannuation

Salary packaging options are available

20 days family and domestic violence leave available per annum

20 days gender affirmation leave per annum

10 days Aboriginal and Torres Strait Islander cultural and ceremonial leave per annum

5 weeks annual leave plus Christmas week shutdown, per annum

Applicants must have appropriate Australian work rights for the duration of this position (UNE will not provide sponsorship for this position

Acknowledgement of Country

The University of New England (UNE) is a regionally based, globally networked university renowned for the quality of its student experience and the excellence of its research specialisations. In addition, UNE pioneered teaching to external students making it the most experienced provider of distance and innovative online education.

UNE emphasises its people, staff and students' growth and development. We aspire to be a leader in innovation and change and a centre for the Armidale and the North-West communities.

Equity, diversity and inclusion are central to the core values of UNE and we are committed to engaging, supporting and growing a richly diverse workforce. From the Oorala Aboriginal Centre at the heart of our campus, to the inclusive organisations such as the UNE Ally Network, the UNE Women’s Society, and the many international cultural groups - all will feel valued and respected at UNE.

You will embody the UNE values and strive to be Open, Enquiring, Exceptional and Making a Difference. Additionally, you will be committed to achieving the goals embedded in the Future Fit Strategic Plan 2021-2030.

About the role

As a driving force behind UNE’s master brand campaigns, you’ll help shape how the UNE brand is experienced, perceived, and remembered. Working closely with the Marketing Manager and Director of Marketing, you’ll work on leveraging market research insights and our proprietary lead generation tools to continue to re-define our audiences and bring our marketing campaigns to life.

As such, this will mean your role requires to collaborate cross-functionality with internal and external team, suppliers, and our academic and professional staff, ensuring efficiency, accountability, and budget alignment. You’ll be a key player in developing high-impact campaigns which strengthen UNE’s market positioning, and building brand equity, and increasing our market share.

This role will also lead the creation, production and management of brand content across all of UNE’s touchpoints, including digital, above the line, podcasts and more. From concept development to execution, you will be responsible for helping produce compelling brand content and writing the briefs, which expands reach and helps UNE reach new heights.

In this role, you will also audit, refine and provide expert guidance on UNE’s channel mix, creative and campaign reporting, alongside assisting internal and external partners with asset production. In addition, this position will help manage key stakeholder relationships with UNE’s preferred partners (media, advertising and third parties).

About you

To be successful in this role, you will have:

Experience utilising varied data sources to analyse, interpret and apply learnings

Experience in web content management and analytics for campaign management and reporting

Producing diverse range of content and assets from creative ideas to engage audiences

Outstanding interpersonal and communications skills with the ability to communicate with a variety of stakeholders using influence

Well-established organisational skills to thrive working in a complex environment, providing support and strategic advice

Demonstrated problem solving skills in complex settings utilising initiative, openness and a creative approach

The ability to lead project teams through effective teamwork with stall at all levels, using a cooperative approach

About the Faculty/Group

The Future Students and Engagement Department at UNE oversees all external-facing functions at UNE with a comprehensive, integrated strategy. This includes marketing, advancement, alumni office, social media, and corporate communications and events. The department focuses on engaging with industry partners, alumni, philanthropic supporters, governments and communities, while also attracting and connecting with prospective students. The team effectively showcases UNE’s offerings, builds relationships with key stakeholders, and fosters a strong, connected community.

About Armidale

Armidale is an attractive and vibrant city that combines all the features of a bustling regional town centre with the tranquility of rural living. It boasts gourmet restaurants and cafes, boutique shopping, quality schools and sporting facilities. Surrounded by mountain gorges, waterfalls and national parks, Armidale’s natural beauty and distinct seasons make it an ideal place to live and thrive. To find out more, visit https://www.visitarmidale.com.au/experience

Enquiries and additional information

To discuss this role please contact Jakob Horvath email: [email protected]

Current UNE Staff: In taking up this appointment, the appointee will need to seek approval from the Head of Cost Centre to be released from their substantive position for the duration of the secondment.

Closing Date: Midnight, Sunday 13 July 2025

Reference No: 225101

Please visit www.une.edu.au/jobs-at-une for further information about this position and other career opportunities at UNE.]

To Apply

Submit your application through www.une.edu.au/jobs-at-une and refer to vacancy ref 225101.

Covering letter.

Responses to selection criteria (Hiring Manager to consider whether applicant addresses all selection criteria or addresses only a select number of key criteria).

Current CV.

Commitment to Inclusion and Diversity

UNE is committed to building a diverse workforce and strongly encourage applications from Aboriginal and/or Torres Strait Islander Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers and LGBTQIA+ people.

About Our Process

At UNE, we are committed to employing individuals who meet the requirements of this role and align with our values. All applicants will be contacted and advised of an outcome. The successful candidate will be required to undertake pre-employment checks prior to commencing in this role as indicated in the position statement. Please visit our Privacy Statement to understand how your information is collected, stored, accessed and used.

National Police Check

If you are the successful candidate for this role you will be required to provide UNE with a National Police Check prior to your commencement. Please note that people with criminal records are NOT automatically barred from applying for this position (unless there is a particular requirement under law).