Overview: The Personal Print is an Australian owned accessories brand that specialises in bespoke, personalised leather goods. We are seeking a creative and dynamic individual to join our team as a Social Media Creator. As the social media landscape continues to evolve, we are looking for someone who can produce engaging and innovative content to enhance our brand presence on the Instagram and Tik Tok platforms. The ideal candidate should have a passion for social media, fashion, a deep understanding of Instagram and TikTok trends, and the ability to create content that resonates with our target audience.

This is a flexible, casual position (2 days per week) with room for growth for successful candidates.

Responsibilities:

Content Creation:

Develop and produce creative, entertaining, and on-brand content for Instagram and TikTok.

Stay current with Instagram and TikTok trends and challenges to create content that is relevant and engaging.

Strategy Development:

Collaborate with the marketing team to align social media content with overall brand and marketing strategies.

Plan and execute content calendars to ensure consistent and timely posting.

Audience Engagement:

Foster a sense of community by engaging with followers, responding to comments, and participating in trends and challenges.

Monitor analytics to understand audience behavior and tailor content accordingly.

Collaborations and Partnerships:

Identify and explore potential collaborations with other social media creators, influencers, and brands to expand reach and increase engagement.

Branding and Messaging:

Ensure all social media content accuracy, consistency, and adherence to brand guidelines and values by editing and proofreading materials.

Work closely with the marketing team to maintain a cohesive brand image across all social media channels.

Qualifications:

Creativity:

Proven ability to think creatively and produce unique, attention-grabbing content.

Stay updated on current trends and challenges within the Instagram and TikTok community.

Tech-Savvy:

Familiarity with Instagram and TikTok's features, tools, and editing capabilities.

Basic knowledge of video editing software and mobile editing apps.

Communication Skills:

Excellent communication and interpersonal skills.

Ability to effectively convey brand messaging through short-form content.

Adaptability:

Ability to adapt quickly to changes in trends and platform algorithms.

Stay informed about updates and changes within the social media platforms.

Team Player:

Collaborative mindset with the ability to work effectively solo and within a team.

Willingness to take feedback and iterate on content strategies.

Education and Experience:

High school diploma or equivalent required. Bachelor’s degree in marketing, communications, or a related field is a plus.

Proven experience as a social media creator or similar role is preferred.

If you are passionate about creating content that captivates audiences online and are eager to contribute to the growth of our brand in the digital space, we invite you to apply for this exciting opportunity. Join us in shaping the future of The Personal Print!