This role leads digital marketing strategy and execution across B2B and B2C e-commerce platforms, driving performance through omnichannel campaigns and data-driven insights.

It requires a self-starter with strong stakeholder engagement skills, a creative mindset, and the ability to thrive in a fast-paced, collaborative environment.

Client Details

My client is a leading distributor of high-performance brands, partnering with thousands of clinics across Australia and New Zealand. It provides professional-grade products, treatments, and education to support skin health and aesthetic outcomes. With a focus on innovation, clinical results, and empowering practitioners, it plays a key role in shaping the region's cosmeceutical landscape.

Description

We're looking for a marketing professional who thrives on driving digital performance and crafting omnichannel strategies that spark growth, loyalty, and engagement. This role focuses on managing and optimizing digital platforms-particularly B2B and B2C ecommerce sites-to ensure they perform at their peak, both commercially and creatively.

Performance & Lifecycle Mastery

Take the lead in achieving digital KPIs that span the full customer journey-awareness to advocacy

Monitor platform performance and contribute to strategic product optimization

Strategic Marketing Delivery

Design and roll out a smart, cohesive omnichannel marketing strategy

Curate and own a detailed 12-month marketing and content calendar

Deliver high-impact campaigns across digital touchpoints like email, social, search, print, and web

Oversee automation strategies and evergreen content that drive results

Data-Driven Thinking

Track and report on key metrics-sessions, AOV, CLV, bounce rates, and more

Use platforms like Hubspot, Salesforce, GA, PowerBI, and social tools to turn numbers into insights

Develop benchmarks, set KPIs, and optimise continuously based on real-time feedback

Customer Experience & Creativity

Keep the user journey front of mind-identify areas to elevate digital experiences

Bring fresh, creative campaign ideas to the table that resonate across channels

Stakeholder Engagement

Act as a digital ambassador across teams

Help internal teams align their work with digital initiatives and actively support adoption

Facilitate training sessions and be a go-to voice for the digital experience

Analytics & Reporting

Present marketing results with clarity and strategic insight

Make recommendations based on performance data, user behaviour, and market research

Stay curious and plugged in to digital best practices and emerging trends

Profile

A confident self-starter who takes full ownership and thinks creatively

5+ years in digital marketing, ideally within e-commerce ecosystems (B2B and B2C)

Paid media experience with platforms like Google Ads, Meta, TikTok, etc.

A compelling communicator-written and verbal-with an eye for digital storytelling

Highly organised and resilient in fast-moving environments

Data-savvy and comfortable distilling insights from dashboards and spreadsheets

Experienced in stakeholder and cross-functional team engagement

Equally strategic and hands-on-you can plan, execute, and optimise all in one breath

Able to balance ambiguity and action with calm, informed decision-making

Job Offer

A market leading company going through extensive growth

A hybrid model - 3 days in the office

• Discretionary bonus opportunities

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Amber Basketfield +61282218111.