Logo for Senior Paid Ads Specialist and Funnel Performance Director

Senior Paid Ads Specialist and Funnel Performance Director

Freedom Property Investors
Sydney, NSW
A$170,000-$220,000 p/a
Advertising, Arts & Media → Agency Account Management
Full-time
On-site

Posted 22 hours ago


Opportunities

Salary: $170,000 – $220,000 + Super (based on experience)

Location: Sydney CBD (On-site , Full-Time) 5 Days a week in the office

Work directly with the CEO and leadership team

Opportunities for career progression


About Freedom Property Investors

We are Freedom Property Investors, Australia’s #1 property investment group, and awarded 3rd fastest-growing company nationwide. Our mission is to help everyday Australians build long-term wealth through real estate.

With over 10,000 members served, 300+ full-time staff, and 2,000+ five-star Google reviews, we pride ourselves on being the industry leaders in property investment. We’re now looking for a highly skilled and performance-driven Senior Paid Ads Specialist & Funnel Performance Director to join our marketing team, take full ownership of our paid media strategy, and directly manage every stage of our funnel — from ad to sale.

This role will report directly to the Head of Marketing and offers full responsibility for running all ad accounts in-platform, building campaigns, and scaling results.

What You’ll Earn

💰 Base Salary: $170,000 – $220,000 + Super
🚀 Full Funnel Ownership — complete control of campaign execution and optimisation
📈 Endless Growth Potential in a fast-paced, high-performance environment

What You’ll Do

As our Senior Paid Ads Specialist & Funnel Performance Director, you will:

Personally manage and optimise ad accounts across Meta, Google, YouTube, LinkedIn, and TikTok

Own and execute the full funnel from ad → lead magnet/VSL → landing page → booked call → sale

Build and launch ad variations weekly, testing creative, hooks, offers, and targeting

Direct all funnel creative assets including copy, video, design, landing pages, and eBooks

Analyse CPL, CAC, ROAS, watched %, and funnel conversion rates to drive decisions

Project manage and coordinate with internal and offshore resources (copy, dev, design)

Integrate campaign performance with sales team feedback and MQL-SQL pipeline metrics

Bonus: Contribute to our organic traffic growth by advising on SEO strategy and on-page optimisation (desirable but not required)

This is a hands-on, high-accountability role for someone who thrives in-platform, builds campaigns from the ground up, and constantly improves performance based on real data.

What You’ll Need to Succeed

4+ years of direct, hands-on paid media and funnel management experience

Proven success managing and scaling budgets of $50K+ per month

Expert-level skills in Meta Ads Manager, Google Ads, YouTube, and other platforms

Advanced HubSpot knowledge: landing pages, automation, workflows, dashboards

Strong ability to direct and critique ad copy, visual assets, and video creatives

Experience in property or financial services marketing is a bonus

Fast-moving, data-obsessed, highly analytical, and results-oriented

Who You Are

You personally build and manage all your campaigns — no agencies, no delegation

You live inside dashboards and thrive on testing and optimisation

You’re creative and strategic, but also a strong executor

You own the outcome — every metric, every stage, every dollar spent

You’re a self-starter who wants total control and total responsibility

You’re ready to play a leading role in scaling a national brand through digital performance

Do Not Apply If…

This is a high-accountability, high-performance role. Please do not apply if:

You are not capable or willing to manage ad accounts yourself without delegation or support

You rely on agencies or media buyers to execute campaigns for you

You avoid performance metrics or lack a deep understanding of funnel analytics

You’re not confident writing ad copy, directing creatives, or building campaigns in-platform

You prefer to manage rather than do — this is a hands-on role with real responsibility

How to Apply

Submit your resume and a short cover letter outlining your relevant experience and performance results.

We will contact shortlisted candidates directly to move forward.

Final Thought

We’re not looking for a media buyer. We’re looking for a funnel leader. If you're ready to take full ownership, build and manage high-performing campaigns yourself, and drive measurable growth for one of Australia’s fastest-growing companies — apply now.


About Freedom Property Investors

Sydney, NSW, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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