SEM/PPC Specialist
TaxTank HQ Pty Ltd
Posted 4 days ago
Are you a paid ads pro who knows how to turn clicks into conversions?
Want to help grow a Gold Coast fintech that's shaking up the tax space?
If you answered yes, then keep reading 👇
TaxTank is an innovative SaaS startup built to help everyday Aussies stay on top of their tax. Launched in 2021 after years of development, we’re the only platform designed specifically to help individuals manage their tax in real-time and ultimately pay less to the ATO (legally, of course).
Our founder, Nicole Kelly, is a Gold Coast tax specialist who created TaxTank to empower taxpayers with visibility, automation, and live data — from bank feeds and property values to share trading and smart deductions. We’re on a mission to make tax fairer and easier for everyone.
About the role:
We’re looking for a performance-driven paid media specialist to take the reins of our multichannel campaigns and help turn trial users into paying customers. This isn’t a set-and-forget role — we want someone who’s hands-on, curious, and constantly looking for ways to improve performance and lower CPA.
This is a flexible freelance role (up to 10 hours a week) with the opportunity to grow. You’ll work closely with our digital strategist, but when it comes to paid ads, this is your zone — from ideas and execution to results and reporting.
You’ll need to have an ABN and be set up to work as a freelancer or contractor.
If you’ve also got skills in other areas like email marketing, CRM automation, or funnel optimisation, that’s a bonus.
What you'll bring:
Proven experience running paid search and social campaigns, especially across Google Ads, Meta, TikTok, LinkedIn, Reddit and beyond.
Strong technical know-how across Google Analytics, GTM, and Search Console.
Ability to set up and optimise conversion tracking with confidence.
A love of data — you're always tracking, tweaking, testing, and learning.
A proactive mindset — you're not waiting for direction, you're bringing ideas to the table.
Bonus points for:
B2C campaign experience, particularly in SaaS or fintech.
Familiarity with native ad platforms (Taboola, Outbrain, etc.).
Knowledge of email marketing, CRM flows or high-converting UX principles.
What you'll be doing:
Plan and manage paid campaigns across Google, Meta, TikTok and others.
Optimise ads daily or weekly to improve performance and reduce CPA.
Run tests on creative, copy, targeting and bidding to find what works.
Monitor performance metrics and share regular insights and recommendations.
Collaborate with content and dev teams to refine landing pages and funnels.
Jump into broader marketing conversations if you’ve got the interest and skills.
Why join us?
Work remotely or from our sunny, waterfront office on the Gold Coast.
Flexible hours (up to 10 per week) to fit around your other work or life commitments.
Make a real impact on a fast-growing product built for real people.
Be part of a small team that values initiative, ideas and smart execution.
About TaxTank HQ Pty Ltd
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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