Core Purpose

The core purpose of the Digital Marketing Coordinator is to assist the Digital and Communications team in enhancing communications to our key stakeholder audience groups using EDMs and website content. This role does not work as much with social media, but rather focuses on creating targeted and effective user journeys to segmented audiences across EDMs and websites, driving greater traffic, awareness, engagement and conversions. The role has four main functions:

1. EDM creation - putting together and copywriting all EDMs appropriate for segmented target audiences

2. Monitor and update Hockey Australia and Hockey One websites - ensuring they are always up-to-date and optimised, using strong copywriting and working with the Graphic Designer and across the business to update all visual and text elements to improve the user journey

3. Data organisation – ensure all EDM audience data is segmented and updated on an ongoing basis

4. Metrics reporting – maintain ongoing metrics reports across the website and EDMs and working with the team to put together results reports for ongoing learning

Department: Digital & Communications

Type: Full Time Permanent

Location: Melbourne preferred

Salary: From $60,000 plus super

Direct Reports: Nil

Indirect Reports: N/A

Key Relationships

State and territory hockey Member Associations

External digital service consultants

Commercial, media and Government partners

Key Responsibilities

EDM and data:

Copywrite and send all EDMs – using high-level and effective tone and language and imagery appropriate for segmented audience lists

Create segmented audience EDM lists and update on an ongoing basis, with the aim of ensuring data is clean and to increase audience awareness, growth and conversions

Work with the Graphic Designer and partnership team to ensure correct and timely use and creation of EDM banners and email signatures to promote items within and outside of campaigns

Website and digital platforms:

Monitor and update HA and Hockey One websites and other digital platforms (such as livehockey.com.au) copywriting and working with the Graphic Designer to ensure all image, banner and text content is up-to-date, clear and creates a seamless user journey

Create and improve webpages for events and other areas of the business to improve user journeys and therefore conversions

Work with the Media Manager and associated contacts to ensure athlete profiles, stats and milestones are up-to-date on websites and, where appropriate, passed on to be used for social media, designs, editorials and within press releases etc.

Work with the Content Manager to align paid ads and segmented lists across paid social media, Google Ads, SEO and EDMs, ensuring an optimised, results-driven and targeted approach to enhance the user journey, engagement and conversions

Investigate and carry out opportunities to utilise Google Ads and SEO to increase awareness, engagement and conversions

Work with website and digital platform providers to improve content and user journeys, where applicable

Campaigns and metrics tracking:

Work with the Content Manager to put together National Championships campaigns, and liaise with Government contacts to ensure all marketing deliverables are achieved

Use metrics and analytics on a daily basis to track the performance of website and EDMs using Google Analytics and DotDigital, with the aim of increasing visitation, time on site, open and click rate and audience growth

Assist the team to put together ongoing results and create results reports for all channels and campaigns for the team and Board

Skills & Attributes

Advanced English written (copywriting), verbal and interpersonal communication skills with the ability to communicate with appropriate tone and language for various audiences is a MUST

Strong understanding and experience with CMS and EDM software and social media channels, including understanding of data segmentation and targeting

Understanding of Google Analytics, Ads and SEO, and using this in collaboration with other data and other channels to enhance user journeys and audience growth and conversions

Understanding of digital marketing metrics, audience data and associated software with ability to apply an analytical lens

Basic knowledge of web / html coding preferred

A willingness to stay atop new and emerging digital marketing and content trends to enhance engagement, data growth and the user journey

An ability to communicate effectively and work collaboratively with a diverse and complex range of stakeholders

Proven ability to be forward thinking outside of the box and demonstrate initiative

Very strong attention to detail

Demonstrated alignment with HA Values

Passion for sports and audience engagement preferred

Qualifications

Degree in Digital Marketing or related discipline

2-3 years’ experience in a digital marketing role

Experience within sports preferred but not essential

Child Safety

Hockey Australia is committed to protecting children and young people from harm. We require all employees and volunteers to undergo an extensive screening process prior to appointment.

Employees and volunteers must at all times comply with the HA Safe Hockey Framework, and with all relevant State/Territory child protection legislation and requirements, including obtaining and maintaining all required clearance certificates and declarations.

All employees and volunteers are required to obtain and provide evidence of a current Working with Children’s Check with the appropriate employee or volunteer categorisation.

Integrity

Employees are required to adhere to Hockey Australia’s National Integrity Framework including the HA Code of Conduct.

Other Requirements

Current Driver’s Licence

Police Check

COVID-19 Vaccination Certificate

About Hockey Australia

Hockey Australia is the governing body responsible for providing Australians with the opportunity to play hockey from junior levels through to elite competition, including the Olympic Games. Our ambition is to increase the opportunities for everyone in Australia to enjoy the game of hockey anywhere, anytime.

Our culture is important to us, and our values are central to our way of working. They describe the way in which directors, staff, volunteers and athletes behave, interact and work together.

Hockey Australia values:

continue to LEAD by working collaboratively with our stakeholders

operate with INTEGRITY in all areas of our work by placing the best interests of hockey in Australia at the centre of any decision.

pursue EXCELLENCE both on and off the field of play.

INCLUDE and welcome any person who wants to engage in, and enjoy, our wonderful sport.

work as team and collaborate to support our COMMUNITY as we open our doors to all and connect with those who are new, have been or will be involved in hockey.

If this sounds like you, hit the Apply button today!