Market West is a not for profit, Member organisation representing fruit and vegetable wholesalers operating within the Perth Markets in Canning Vale. Market wholesalers supply fresh produce to independent retailers, secondary wholesalers/provedores, food service businesses, processors and exporters throughout Western Australia.

Market West is the state representative of Fresh Markets Australia (FMA), the national body representing wholesalers located in each of Australia’s state central markets. In coordination with the other state representatives, FMA developed the national ‘A Better Choice!’ program to encourage consumers to shop at their local independent fruit and vegetable retailer. The program aims to unite marketing efforts for local independent retailers, who purchase their product from the central markets, to counter the threat of growing competition from large supermarket chains.

The vision is to promote consumer awareness and increase the volume of fresh fruit and vegetables sourced from the central markets & sold by independent retailers participating in the program to ensure longevity of independents in Australia for future generations.

About the Role

The WA State Program Coordinator for A Better Choice! will address activities that are crucial to the program’s ongoing maintenance and growth in WA.

This role will be required to service the current 76 retailers, in addition to growing the WA member base of A Better Choice! The role will be required to carry out activations, promotions, event campaigns, and current partnership merchandising activities in current and future member retail stores.

The role is a part of the National A Better Choice! Team which will provide support in marketing, communications and stakeholder engagement. This role will contribute to the national program management and deliver agreed marketing strategies. The role will collaborate closely with WA stakeholders ensuring local targets and expectations are met.

Responsibilities

PROGRAM COORDINATION

Manage and retain A Better Choice! member stores within WA, through a combination of in-store visits, phone calls and emails

Increase campaign participation among current member stores through relationship building and engagement

Grow the A Better Choice Program in WA by actively targeting independent retailer stores to partake in the program

Contribute to the development of the A Better Choice! marketing plan in WA

Execute state-wide marketing and promotional activities (e.g. events, campaigns, social media content generation) as outlined in the WA and National A Better Choice! marketing plan

Develop feedback vehicles and implement necessary changes and improvements

Engage with the wholesalers in the Perth Market to increase program awareness and satisfaction

STORE MERCHANDISING AND ACTIVATION

Manage independent member retail store merchandising across WA to increase brand awareness and acceptance of the program

Conduct promotional activities at member stores through events and advertising

Identify initiatives to improve the program offering to WA member stores

Manage the execution of fresh produce partnership agreements in store as agreed with the National A Better Choice! team

Manage program collateral and promotional material including dispatch, tracking, receipt, storage & distribution

ADMINISTRATION & REPORTING

Manage and update all existing and new A Better Choice! member information through CRM

Monthly reporting to Market West Management Committee & FMA Executive on store performances relative to KPI’s

Build relationships and work collaboratively with Perth Market Group Limited as well as other state-based A Better Choice! marketing teams.

ESSENTIAL SKILLS

Marketing/Communications qualifications or evidence of previous relevant work

Proficiency across key social media platforms and relevant marketing tools

Foundational knowledge of marketing principles and strategies

Proven stakeholder and customer relationship development

Proven ability to work independently and contribute effectively within a team

Exceptional written and verbal communication and interpersonal skills

A proactive mindset with an interest in supporting the fresh produce industry in WA