ABOUT US

Let's Play Games is Australia's premier distributor of specialist tabletop games. We offer a wide range of games, from classic board games to the latest and greatest in tabletop gaming.

At Let's Play Games, we have a team of over 100 dedicated employees working across Australia and New Zealand. Our team comprises experts in the tabletop gaming industry who are passionate about bringing the best of the best to our customers. Whether you are a mass market retailer or a local game store, our team members are dedicated to providing the highest level of customer service.

Let’s Play Games is proud to be an EEO employer. We are committed to hiring the best person for the role and organisation in order to create and maintain a diverse and inclusive culture for all.

THE ROLE

We’re looking for a marketing coordinator with crowdfunding and social media marketing experience. Reporting to the Marketing Manager you will be responsible for supporting the B2C communications for our tabletop publishing partners.

CROWDFUNDING COORDINATION

Manage the lifecycle of crowdfunding campaigns

Content Preparation - coordinate the creation of assets (text, images and videos)

Platform management - set up, update assets and manage the crowdfunding platform.

Community management of comments and messages

Communication and Outreach

Engage potential backers through email, social media and other channels

Social media advertising

Campaign analysis and improvement

SOCIAL MEDIA MARKETING

Build and manage social media profiles and presence, including Board Game Geek, Facebook, Instagram, Tiktok, LinkedIn, and additional channels that may be deemed relevant

Create shareable content appropriate for specific platforms to drive traffic and customer engagement

Coordinate social media advertising campaigns of new products and events.

Run regular social promotions and campaigns and track their success

Track, measure, and analyze all initiatives to report on social media ROI

MARKETING PROJECTS

Support marketing projects as assigned by the Marketing Manager, contributing to campaigns and initiatives to expand reach and engagement.

EXPERIENCE

Minimum 2 years in social media marketing

SKILLS

Strong Communication Skills: Excellent writing, verbal, and interpersonal skills are essential for crafting compelling narratives, engaging with backers, and building relationships.

Project Management: Ability to manage timelines, budgets, and resources effectively.

Digital Marketing: Understanding of online marketing principles, including social media, email marketing, and search engine optimization.

Content Creation: Ability to write engaging and persuasive content, create compelling visuals, and produce high-quality videos.

Problem-Solving: Ability to identify and resolve issues that may arise during the campaign.

Adaptability: Ability to adjust to changing circumstances and priorities.

Collaboration: Ability to work effectively with a team and stakeholders.