Zuum is searching for an ambitious and entrepreneurial Social Media Manager to take the reins of Zuum's social media. This is a rare opportunity to join a rapidly growing startup and play a foundational role in shaping the brand.

About You

You’ve got at least 2 years experience in either agency or startup and thrive in fast-paced environments where priorities can shift quickly. You’re creative, motivated, self-directed and up for the challenge of helping a young brand grow into a household name.

Your Role

You’ll be responsible for Zuum’s presence across TikTok and Instagram – from content planning to posting to community engagement. You’ll be both creative director and executor, wearing multiple hats and adapting as the brand scales.

You’ll soon be joined by a Marketing Manager, a Graphic Designer and a Content Creator, but you’ll be the heartbeat of our social media marketing output from day one.

Key Responsibilities

Social Media Management & Content Creation

Develop and execute a high-impact content strategy across TikTok and Instagram

Own the social content calendar, community engagement, and growth KPIs

Edit short-form video content in a fast-paced, trend-responsive style

Collaborate with our future graphic designer to produce high-performing visuals

Work with the marketing team to align organic content with paid campaigns, partnerships and launches

Stay ahead of platform trends and storytelling formats

Report weekly on channel performance, insights and learnings

Community Management

Building online community through regular engagement

Responding to all inbox messages and comments across all platforms in timely manner

Liaise with influencers and UGC creators

Influencer & UGC Management

Source, brief and manage creators, micro & macro.

Review content and ensure everything aligns with our brand.

Confident in providing feedback to creators.

Marketing Coordinator

Collaborate with our paid ads manager to develop performance-driven ad creatives.

Source content or shoot it yourself to assist in keeping our paid ads fresh and effective.

Assist with event set up when required.

Required Skills & Experience

2+ years in social/digital marketing, preferably in a startup or agency

Strong grasp of TikTok and Instagram strategy (you live on these platforms)

Hands-on video editing skills (e.g. CapCut, Premiere Pro, or similar)

Working knowledge of Adobe Photoshop & other Adobe Applications

Ability to self-manage under pressure and pivot quickly

Entrepreneurial mindset – you’re not here to clock in, you’re here to build

Comfortable analysing social metrics and making data-driven content and decisions.

Sound writing and communication skills

On-camera confidence

Nice to Have

Influencer coordination or UGC production experience

Shopify, Klaviyo or ad platform familiarity

Passion for health, fitness, nightlife & culture

What You’ll Get

A private office in South Melbourne with a new creative HQ coming in September

A direct hand in growing one of Australia's most exciting young brands

Freedom to build and test ideas in an environment that rewards creativity

Huge growth potential – this role could evolve into Head of Content, Creative Director, or beyond. You are a founding employee.

A fast-paced team that values hustle, humour, and high standards

Occasional travel for work events (Sydney & Gold Coast)

Free parking