UpScale Business Coaching is a business service that provides coaching for trades and service-based businesses across Australia and New Zealand.

Our mission is simple…

We focus on helping business owners improve their systems, workflows, and long-term strategies through structured coaching and practical advice.

We pride ourselves on our culture! We foster a working environment where our team feels valued and rewarded for their dedication. We provide personalised business coaching to business owners across Australia.

About the Role
This is a full-time role focused on marketing execution — This role is all about creating and scheduling content across Instagram, Facebook, LinkedIn, YouTube, and more — plus developing creative strategies for both organic and paid campaigns.

You’ll work closely with our coaches, leadership team, and content creators to keep the content engine running.

You’ll need to be creative, organised, self-led, and open to bringing new ideas to the table.

What You’ll Be Doing

Creating, scheduling and managing daily social media content

Planning out monthly content calendars with posts, reels, stories & toolkits

Writing or briefing punchy, on-brand post copy

Developing and executing paid ad strategies (Meta, Google)

Supporting podcast and live event promotions

Overseeing lead magnet launches, campaign rollouts and audience growth

Analysing what’s working and adjusting accordingly

Staying across trends and bringing in fresh ideas

Taking ownership of the social/content space and owning results

What We’re Looking For

✅ 2+ years in a digital or social media role
✅ Experience creating content strategies and managing ad campaigns
✅ A strong understanding of how to communicate to tradie/blue-collar audiences
✅ Self-organised, creative, and solutions-focused
✅ Confident writing post copy, briefing creatives, and managing deadlines
✅ A passion for seeing campaigns actually work