The territory management role of Member Outreach Specialist drives membership growth and retention for Advanced Pharmacy Australia (AdPha) through strategic local campaigns and partnerships with AdPha Branch Committees in the Southern Region, comprising Victoria, Western Australia (WA), South Australia/Northern Territory (SA/NT) and Tasmania (TAS).

Reporting to the AdPha Executive alongside a counterpart role (Northern Region: ACT, NSW and QLD) with connection to the Strategic Communications and Member Experience teams, the Member Outreach Specialist will develop and implement targeted local marketing strategies that increase membership numbers, strengthen member renewals, and grow the reach and impact of the AdPha community and advanced pharmacy, in and around Australian hospitals.

The role requires a dynamic and personalised approach to membership acquisition and retention, working closely with leading, influential and elected members to meet growth targets and related KPIs.

This is a part-time position of 16 hours per week with flexible hours.

Key duties

Membership campaigns

Develop and implement targeted membership acquisition strategies in Vic, WA, SA/NT and Tas, considering local hospital pharmacy priorities.

Conduct comprehensive market analysis to identify membership growth opportunities in each territory.

Upskill membership advocates to scale up localised marketing campaigns that resonate with pharmacy professionals in different regions.

Collaborate closely with members and the AdPha team to develop and support local membership recruitment and retention initiatives.

Strategy and reporting

Track and analyse acquisition and retention metrics for each territory, providing insights and recommendations for continuous improvement.

Create strategies to transform existing members into membership ambassadors within their local professional networks.

Coordinate and manage monthly and quarterly territorial membership reports.

Digital and social engagement

Support AdPha’s social media and digital marketing strategies, informed by different territories’ unique professional environments.

Support targeted online campaigns to increase awareness of, and engagement with all AdPha member benefits.

Leverage digital platforms to showcase territory-specific membership benefits and professional opportunities.

Required skills:

Essential:

In-depth knowledge of Australian pharmacy and evolving professional landscapes

Exceptional interpersonal skills and willingness to travel regularly

Strong strategic planning and campaign development capabilities

Excellent written and verbal communication skills with meticulous attention to detail

Proven ability to develop and manage localised marketing strategies

Highly adaptable, goal-oriented, and well-organised professional

Desirable:

Strong understanding of regional variations in the Australian healthcare system

Experience in territorial or regional management roles, preferably in professional associations

Degree in marketing, business development, or related discipline

Experience in developing territorially focused marketing campaigns

Proven track record of membership growth in professional associations

Understanding of digital marketing strategies and territorial engagement techniques.

Why apply?

We're proud of who we are and what we can offer our team:

AdPha supports a hybrid-first, redefined work model; our people choose between full office presence, a mix of home & office or (in some cases) fully remote working

Generous salary packaging every FBT year

Flexible work arrangements around start/finish times

Friendly, helpful and respectful team

Office dogs - lots of them!

EAP services

Staff learning & development initiatives

Fortnightly WFH allowance

Gifted leave during end-of-year shutdown period

We foster a collaborative culture and cultivate a positive approach to our day-to-day workload. We like to share a laugh, while remaining serious about the important work we do.

We welcome applications from Aboriginal and Torres Strait Islander peoples, people with disability, people from culturally and linguistically diverse backgrounds, those who identify as LGBTQA+ and mature aged employees.

About Us

Advanced Pharmacy Australia (AdPha) is the peak body committed to enriching patient care by extending advanced pharmacy from hospitals to everywhere medicines are needed.

AdPha is committed to forging stronger connections between hospitals, transitions of care, aged care and general practice by fostering a culture of recognition, innovation and collaboration, with the patient at the centre of everything we do. We are an inclusive member organisation supporting pharmacy professionals working across hospitals and health services, to realise their full potential and meet the increasing needs of patients through evidence-based care.

If you'd like to learn more about who we are and what we do, please visit us at https://adpha.au/

Sounds good? We'd love to hear from you.

IMPORTANT:

VIC, TAS, SA/NT and/or WA-based applicants only please - this role is targeting these specific regions of Australia.

No recruiters please, we're managing this process.