Marketing Specialist

Department: Sales and Marketing

Salary: $70,000+ Depending on Experience + Superannuation

This position requires candidates to have unrestricted work rights in Australia.

The Role

This is a full-spectrum marketing position with a strong focus on digital performance, lead generation, and content execution. You’ll own campaigns end-to-end, optimise the website and CRM, create assets, manage paid ads, and work closely with our CEO and sales team to generate leads and sales.

We’re after someone sharp, proactive, and resourceful who can make things happen.

What You’ll Do

Digital & Campaign Execution

Plan and run multi-channel campaigns across email, paid social, and search

Develop and execute targeted digital campaigns (Google, LinkedIn, EDMs, etc.) that generate marketing-qualified leads for the sales team

Manage an external agency when required

Own and optimise KEAP CRM workflows, lead tagging, segmentation, and automations

Use Google Ads and other tools to track performance, adjust strategy, and report on results

Collaborate with sales to support lead generation and nurture campaigns

Sales Support

Create and maintain sales collateral, presentations, case studies, and brochures that empower our BDMs to close deals

Website & SEO

Maintain and optimise the WordPress website—plugins, SEO, landing pages, and UX

Update content, forms, campaign pages, and conversion paths

Ensure consistency across web and digital experiences

Social Media Management

Own and update all company social platforms (LinkedIn, Facebook, Instagram) with daily content, including wins, case studies, behind-the-scenes, and product features

Content & Brand

Create content: brochures, case studies, social, eDMs, and more

Write and repurpose compelling content across blog posts, video snippets, and product highlights that align with our campaigns

Work within our visual identity, and help evolve it when needed

Repurpose and tailor content across formats and audiences

Analytics & Growth

Monitor and report on campaign performance, lead quality, and conversion metrics to continuously refine strategy

Use data to test, learn, report, and iterate on messaging

Help implement new tools or platforms to improve marketing efficiency

What We’re Looking For

4–6 years’ experience in digital marketing (B2B, SaaS, or tech is ideal)

Practical experience across campaign management, paid media, CRM/email, and content

Strong written communication and creative judgement

Data-literate and results-oriented

Able to work autonomously and collaboratively

Comfortable managing websites, tools, and digital workflows independently

Tools You’ll Use

Digital & Ads: Google Ads, GA4 (Google Analytics), Meta Ads, LinkedIn Ads, SEO tools

CRM & Email: KEAP (Infusionsoft), email marketing platforms, Simpro (training provided)

Design: Canva, Adobe Creative Suite, basic video editing tools

Web: WordPress – SEO, content updates, plugin management

Apply now if you’re looking to take ownership of a high-impact marketing function