Digital Marketing Specialist

• Permanent part-time opportunity, 3 days per week or 5 days per week during school hours
• True flexibility working from Head Office in the CBD 1 day per week and the option to work the rest of your week from home
• Salary of $80-90k annually FTE + Super + $1000 professional development allowance

We are seeking a driven and autonomous Digital Marketing Specialist for a newly created role in our growing Marketing team at Axis. You will be responsible for leading, co-ordinating and executing high-impact digital marketing campaigns across multiple channels primarily in the B2B space. This is an amazing opportunity for a skilled Digital Marketing Specialist to drive conversions and brand growth for an organisation that makes a meaningful impact to employees and employers across Australia!

In this role you will:

• Plan, develop and execute high-impact digital campaigns across various platforms to drive conversions and brand growth
• Drive digital marketing success through SEO and SEM strategies that encourage increased visitation to Axis’ website and positive user experience
• Implement best practices in search engine optimisation and manage digital advertising initiatives
• Optimising marketing budgets through the utilisation of data analytics to measure campaign effectiveness, ensuring cost-effective execution of digital initiatives.
• Create, publish and manage high-quality content tailored for diverse digital channels, ensuring consistency with brand guidelines.
• Evaluate analytics to ensure ROI goals are met for every campaign. Identify trends and insights to achieve maximum ROI in paid search campaigns.
• Collaborate with the Marketing team to ensure a cohesive approach to Axis brand and messaging across all touchpoints
• Espouse the Axis Values of Professional, Caring, Independent, Outcome Focused, Quality and Dedicated

You will bring the following:

• 3-5 years experience in a digital marketing role, particularly working with or for B2B/B2C organisations (agency experience will be highly regarded!)
• Extensive background of planning and executing high-performing digital campaigns backed by data and technical expertise.
• Experience and proficiency with a variety of marketing platforms such as Google Analytics, Google Search Console, Meta Business Suite and social management tools.
• Ability to create compelling digital campaign content
• Completed Bachelor’s degree in Marketing, Communication or related field
• Full Australian working rights

Why work for Axis?

Axis is an industry-leading workplace health and wellbeing provider. Every day, we strive to reduce the burden of musculoskeletal disorders and mental health issues in the workplace through a full spectrum of services, ranging from preventative care and risk assessment to employee health and wellbeing, workplace injury management, and rehabilitation. We provide:

• Attractive annual salary with options for novated leasing along with an annual professional development
• True flexibility working from Head Office and from home as it suits you
• Supportive and fulfilling career development, including weekly catch-ups with your leader
• A caring and friendly team that is dedicated to staying connected despite being across Australia, with regular social outings and team initiatives.

If you're keen to join us at Axis and support our team to success, please apply with your resume through Seek and we will reach out to you! If you have any questions or want to know more about the role, please reach out to Bek Milner at [email protected] to organise a phone call to chat about the role in more detail. Please note that this role will be managed internally and we will not be accepting applications from third party recruitment agencies.