Shape the digital voice and presence of a collective group of health, wellness, beauty and human optimisation brands under the Smeath Holdings Group.

The Role:

We are seeking a passionate, proactive, and highly creative Social Media and Content Coordinator to own strategy, content creation and community engagement across all social media channels for the varying brands within our group. From producing high-quality photos and videos to executing a comprehensive social media strategy, you will play a key role in enhancing our collective brand's digital presence and driving brand engagement. The role demands a blend of content creation, strategy development, and community management, focused within the health, wellness, beauty and human optimisation sectors.

Key Responsibilities:

Content Creation

Create, shoot, and edit beautiful, high-quality content that resonates with our audience and aligns with the specific brand across all social platforms (Meta, TikTok, etc.)

Produce content multiple times a week, focusing on each brand's target market and incorporating the specific brand's incredible product range and/or services.

Develop and maintain content calendars to ensure timely and consistent posting.

Ensure content is aligned with current trends, industry best practices, and the specific brand aesthetic.

Collaborate with the leadership team to ensure content reflects key brand messages and marketing goals.

Channel Management & Community Engagement

Develop and implement a cohesive social media strategy to grow each brand's online community, increase engagement, and drive sales.

Manage daily community interactions across social platforms, responding to comments, messages, and inquiries to foster a positive, interactive online environment.

Work closely with the customer service team to build a strong, engaged community and address customer concerns or feedback in real-time.

Collaborate on major campaigns, product launches, and on-site events, ensuring seamless integration of social media and on-site experiences.

Monitor social media performance and trends to ensure content stays fresh and engaging, adjusting strategies as needed.

Collaboration & Strategy Development

Work closely with your fellow marketing and leadership teams to align social media efforts with overall brand and sales strategies.

Drive creative brainstorming sessions for social media campaigns and initiatives that resonate with each Brand's target audience.

Coordinate with external contractors/agencies to produce additional assets, ensuring they meet quality standards and deadlines.

Key Attributes & Experience

Proven expertise in creating, producing, and scheduling original content for social media platforms, including Meta and TikTok.

Strong passion for social media, wellness and beauty, with a deep understanding of the digital landscape.

Comfortable shooting and producing content multiple times a week, particularly in the cosmetic clinics, wellness hub and/or office setting.

Excellent organisational skills, with strong attention to detail and the ability to effectively manage priorities autonomously.

Ability to adapt quickly to changes, always maintaining a positive, can-do attitude.

Proven track record in growing social media followings, increasing engagement, and driving online sales.

Enthusiastic, energetic, and collaborative, with a strong ability to work cross-functionally.

3+ years of experience in social media content creation and coordination, preferably within the wellness and/or beauty space.

Why Join Us?

Be a part of an innovative and rapidly growing group with multiple exciting brands: RegenMed Direct, Ageing Solutions, Brisbane Skin & Laser Clinics, Elderi and Life Labs... and more brands launching soon!

Contribute directly to the brand’s success through creativity and strategic impact.

Work in a dynamic, collaborative, and supportive environment with a passionate team.

If you're an experienced social media strategist with a love for health, beauty and content creation, and you're ready to take ownership of our digital presence, we’d love to hear from you!