Benefits

Free membership to on campus gym and swimming facilities

4 weeks annual leave + birthday leave and ex gratia leave days

Flexible working arrangements

The role
The Social Media & Digital Engagement Coordinator is a results-driven professional responsible for managing and growing the Student Guild’s digital presence across multiple platforms, including the Guild, Uni Bar, Uni Fitness and The Uni Store. This role focuses on developing and executing social media strategies, optimising digital engagement, and leveraging data insights to drive audience growth and brand awareness.

With a key focus on TikTok expansion, KPI tracking, website management, and analytics, the role requires a blend of creative content development, performance analysis, and operational planning. Additionally, the role provides general support within the marketing team, collaborating on broader campaigns and initiatives to enhance student engagement and experience.

The Social Media & Digital Engagement Coordinator reports to the Senior Manager – Marketing & Experience and works alongside a Social Media Officer and Graphic Designer.

The position attracts a salary of between $67,985-$79,316 plus 11.5% superannuation and this is a full-time role.

The organisation
The Griffith University Gold Coast (GUGC) Student Guild is an independent not-for-profit student association servicing all students enrolled at the Griffith University Gold Coast campus. The Guild works closely with Griffith University and other key stakeholders to support the diverse community of approximately 18,000 students.

The Guild has three divisions: Student Services, Business Services, and Commercial Services led by the General Manager reporting to a Board of elected student representatives. Under the direction of the Board, the Guild’s purpose is to support students and enhance student life. Our vision is to create a thriving community where all students feel supported and empowered for their future.

This position sits within Business Services which includes central administrative, marketing, and finance functions, and provides a range of support and services to all areas of the Guild.

We are student life experts, and the student experience starts with us.

Key accountabilities

Social Media & Growth

Develop and implement a comprehensive social media strategy to grow digital audiences, increase engagement, and enhance student experience.

Manage and optimise content across Facebook, Instagram, LinkedIn, and TikTok, ensuring consistency and brand alignment.

Explore and establish new digital channels, focusing on TikTok and emerging platforms.

Content Creation & Community Engagement

Lead content creation, curation, and scheduling across all platforms.

Develop compelling, high-quality visual and written content, including video editing for TikTok and Instagram Reels.

Oversee community management, ensuring timely responses and engagement with students.

Analytics & Performance Optimisation

Track, analyse, and report on social media KPIs, engagement metrics, and campaign performance.

Utilize Google Analytics (GA4), Meta Business Suite, and other reporting tools to generate actionable insights.

Provide recommendations for content and strategy adjustments based on data analysis.

Website & Digital Communication

Maintain and update the Guild website, ensuring accuracy and engaging content.

Manage and execute regular EDMs to communicate key initiatives and events.

Collaborate with internal stakeholders to optimise digital communication strategies.

Marketing Operations

Assist with the drafting, editing, and design process for Guild department publications, working closely with designers and department stakeholders, including managing workflows, proofing, and approvals.

Coordinate material distribution including posters, signage, flyers, and digital assets across campus.

Manage upload and scheduling of media on internal digital screen systems.

Assist in the development, distribution, and analysis of surveys for marketing and engagement evaluation.

Marketing Team Support

Assist the Marketing Department with broader initiatives, including branding, promotions, and event support.

Act as a key liaison between departments to ensure alignment across all digital channels.

Support a culture of ambitious targets, innovation, and team collaboration.

Key selection criteria

Essential:

Bachelor's degree in Marketing, Communications, Digital Media, or equivalent experience.

Proven experience managing multiple social media accounts for brands or organisations. Please share examples.

Strong knowledge of social media strategy, growth tactics, and content trends.

Expertise in Instagram, TikTok, LinkedIn, and Facebook.

Strong video editing skills and experience creating engaging short-form video content.

Proficiency in Google Analytics (GA4), Meta Business Suite, and social media analytics tools.

Excellent written and verbal communication and copywriting skills.

Ability to work autonomously and within a team while handling multiple projects.

High level of attention to detail and organisational skills.

Experience developing reports and making strategic recommendations based on data insights.

Positive, proactive attitude with a passion for student engagement and digital innovation.

Desirable:

Experience in a similar role for at least 2 years.

Experience working within the Higher Education Sector and an understanding of the tertiary student services market.

Experience with WordPress CMS or other web content management systems.

Knowledge of CSS and HTML.

Ability to identify emerging trends and implement innovative digital strategies.

If this sounds like you and you want to make a meaningful contribution to the student experience at Griffith University Gold Coast, apply now.

How to apply
Applicants missing some selection criteria which is supported by relevant transferable skills and experience are encouraged to apply as the GUGC Student Guild takes a holistic view on a person’s voluntary, professional, and lived experiences in relation to this role.

Please submit your application online (click ‘apply’) and ensure you include the following:

One page cover letter outlining your suitability for the role. Include examples of managed social media accounts/personal accounts.

Response to each of the selection criteria.
(As Seek allows only 2 x documents to be uploaded, we recommend you insert your selection criteria response after your cover letter within the one document).

Current curriculum vitae/resume which should include:
- Full name, address, telephone number and email address;
- Details of education, professional training and qualifications;
- Employment history, including current position;
- Name and contact details of three referees.

Please note that only applicants who provide their cover letter, resume, and address the selection criteria as listed above will be considered for this role.

Application attachments should be saved as .doc, .docx or .pdf only. File names should be no more than 25 characters long and should include letters and numbers only.