Join one of Australia’s fastest-growing fashion eCommerce brands. At Hello Molly, we’re bold, fast-moving, and driven by performance. We’re on the hunt for a Senior Performance Marketing Manager to lead our high-impact digital marketing efforts across paid, social, and search channels—driving measurable growth and taking our digital presence to the next level.

Digital Performance Strategy

Develop and execute innovative performance marketing strategies across all digital channels.

Optimize channel mix and media spend to hit ambitious traffic, conversion, and ROI goals.

Build robust media plans and forecast performance to support business growth.

Stay ahead of trends—test and implement emerging platforms, tools, and technologies.

Campaign Execution & Optimization

Lead end-to-end campaign planning, launch, and real-time optimization.

Drive results through A/B testing, segmentation, and audience personalization.

Manage PPC and paid media strategies focused on traffic acquisition and sales growth.

Collaborate with internal and external partners to hit campaign KPIs.

Analytics & Reporting

Use platforms like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to analyze performance.

Create automated dashboards and deliver regular performance reports with actionable insights.

Translate complex data into clear recommendations for improved efficiency and effectiveness.

Customer Acquisition & Lifecycle

Drive acquisition through smart audience targeting and segmentation.

Support retention through retargeting and CRM collaboration.

Partner with CRM and eCommerce to boost lifetime value and reduce churn.

Cross-Functional Collaboration

Work closely with the eCommerce Director to align with trading calendars and promotional campaigns.

Coordinate with agencies, tech vendors, and affiliate partners to scale performance.

Act as the go-to expert for performance marketing across the business.

Budget Management

Own and manage the digital performance budget, with a laser focus on ROAS.

Monitor and reallocate budget as needed to maximize performance.

Deliver monthly financial summaries, including variance and ROI analyses.

Technical Integration

Oversee the maintenance of tracking pixels and marketing tech integrations.

Collaborate with Tech and eCom teams to resolve tracking or platform issues.

Team Leadership

Lead and mentor a team of digital specialists.

Set performance goals, conduct regular one-on-ones, and create tailored development plans.

Cultivate a high-performing, collaborative, and innovative team culture.

Build a strong succession pipeline to support future growth.

What We're Looking For:

Experience & Leadership

5+ years of hands-on performance marketing experience.

Proven experience managing and developing a team.

Digital Channel Expertise

Deep knowledge of paid media including PPC, Paid Social, Programmatic, and Display.

Strong focus on acquisition, conversions, and full-funnel strategies.

Data & Tools Mastery

Advanced use of Google Analytics, GA4, Meta Ads Manager, Looker Studio, and other MarTech platforms.

Highly skilled in using data to inform strategy and optimize campaigns.

Commercial Acumen

Strong analytical and commercial instincts.

Comfortable working with budgets, forecasting, and performance reporting.

Strategic Thinking

Future-focused mindset with a strong grasp of emerging digital trends and technologies.

Soft Skills & Culture Fit

Excellent communicator with strong project management skills.

Resilient under pressure, adaptable, and detail-oriented.

Customer-first mindset and collaborative spirit.

Why Join Hello Molly?

A fast-paced, innovative environment with real growth opportunities

Work with a dynamic and supportive team of digital and fashion experts

Enjoy perks like staff discounts, flexible working, and team events

Make your mark on one of Australia's top online fashion retailers