WHAT WE ARE LOOKING FOR

We are seeking a highly motivated and creative individual to step into a pivotal role as our Digital Marketing Specialist. Working closely with our Executive Team, you will play a key role in crafting engaging content that reflects our brand, connects with our audience, and drives real change and exponential growth.

This newly created position offers the opportunity to shape and execute cutting-edge digital strategies that will directly influence our brand presence and business expansion. With the freedom to explore innovative ideas, you’ll be instrumental in bringing our vision to life while working within a supportive, close-knit team.

This is an exciting opportunity to make a tangible impact, develop your skills, and grow with a company that genuinely values your contributions.

KEY RESPONSIBILITIES

Content Creation & Strategy: Under the direction of the Executive Team, develop and execute creative content across multiple digital platforms to build our brand, engage existing users, and attract new leads.

SEO, Thought Leadership & Market Research: Conduct independent research on relevant topics, competitor products, and industry trends to create SEO-optimised content that positions us as experts in our field.

Platform Expertise: Tailor content for different platforms—such as blog posts, social media, and video tutorials—to effectively reach and engage various audiences.

Internal Content: Regularly produce knowledge base articles, email newsletters and video tutorials to support and inform and continually nurture existing customer and promotes sale.s

External Content: Develop compelling content to showcase our products and services, clearly communicating our unique value proposition increase volume of new customers.

Campaign Management: Plan and execute strategic marketing campaigns through tools available in Hubspot Marketing Professional suite, targeting specific audiences, taking ownership of their launch, monitoring, and performance reporting.

WHO WE’RE LOOKING FOR

Strong experience in digital marketing across a variety of channels

Excellent content creation skills with a focus on SEO and audience engagement

Ability to adapt tone and messaging across platforms and demographics

Self-starter with the capacity to work independently while collaborating effectively with the team

Passionate about staying ahead of digital marketing trends and applying them in real-time

ESSENTIAL SKILLS AND ATTRIBUTES

Education: A university degree in Marketing, Communications, Business, or a related field

Experience: Minimum of 2 years' proven experience in digital marketing, including hands-on involvement in content creation, SEO, campaign management, and analytics

HubSpot CRM Proficiency: Solid working knowledge of HubSpot Marketing Professional suite, including tools for email campaigns, lead generation, and automated workflows; experience in producing detailed reporting across connected channels

Paid Media & Social Platforms: Working knowledge of Meta (Facebook/Instagram) advertising and PPC strategies including Google Ads and display network campaigns

Analytical Mindset: Strong data analysis skills to track and report on campaign performance, and optimise strategies based on data insights

Creative & Strategic Thinking: Able to balance creativity with data-driven decision-making to deliver high-impact campaigns

Communication: Excellent written and verbal communication skills, with the ability to craft engaging, on-brand messaging for various audiences

SEO & Content Optimisation: Solid understanding of SEO best practices, keyword research, and content optimisation techniques

Adaptability & Initiative: Comfortable in a fast-paced environment, managing projects independently while collaborating across teams

Attention to Detail: Highly detail-oriented, ensuring all content is polished, accurate, and aligned with our brand

WordPress: Basic proficiency in managing blog content, design updates, and troubleshooting on WordPress

Video Editing: Ability to produce and edit engaging video content using tools such as Adobe Premiere or Final Cut Pro

WHAT WE OFFER

We pride ourselves on being industry leaders in proprietary shed design software. As a family-owned and operated business, we offer a welcoming culture and inclusive team environment. This is a rare opportunity to join a progressive company at ground level and help shape its exciting future.

Location: Onsite in Spring Hill, Brisbane

Employment Type: Full-time (Monday – Friday, 9:00 AM – 5:00 PM)

Start Date: Immediate start available;

Salary: $70,000 – $100,000 per year, commensurate with experience

Bonuses: Performance-based staff bonuses aligned with company success

Professional Development: Opportunities for growth and mentoring