Are you a passionate and innovative storyteller who thrives on producing engaging digital content? Tommy’s Italian is seeking a talented Content Creator (Marketing) to lead the development and delivery of compelling marketing content that drives brand awareness and audience engagement across multiple platforms.

About the Role:

As our Content Creator (Marketing), you will be responsible for conceptualising, producing, and managing a wide range of content to support our brand objectives. You will work closely with internal teams to ensure consistency of voice, tone, and message, while driving meaningful engagement with our customers across social media, digital advertising, and other marketing channels.

Key Responsibilities:

· Planning, developing and organising advertising policies and campaigns to support sales objectives

· Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services

· Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints

· Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information

· Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs

· Commissioning and undertaking market research to identify market opportunities for new and existing goods and services

· Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

· Creating, scheduling and publishing marketing content to social media platforms and websites

· Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability

· Monitoring performance of initiatives, providing regular reporting and insights as required

· Analysing data from digital marketing campaigns and platforms

· Recommending updates to digital content to improve search engine metrics

Key Skills and Experience:

To be successful in this role, you will need:

· A Bachelor degree or higher qualification in marketing, communications, or a related field.

· Proven experience of 1 year in a content creator or marketing role, preferably in a similar industry.

· Proficiency in using content creation tools (e.g. Adobe Creative Suite, Canva, video editing platforms).

· A strong understanding of social media algorithms, engagement strategies, and digital trends.

· Excellent communication, interpersonal, and project management skills.

· Creativity and the ability to think outside the box when solving problems.

· Fluent in English.

Please send your resume to [email protected] only if you meet the above requirements. This is a full-time role, with a remuneration in the range of $73,150 to $75,000 (depending on skills, experience and qualifications) plus superannuation.