About vegetablesWA

vegetablesWA has been the peak industry body for more than 75 years, representing 900+ vegetable growers in Western Australia. Its purpose is to assist vegetable growers, industry and government to maintain a profitable and sustainable vegetable industry.

The Western Australian Vegetable industry is changing rapidly – dealing with issues including changing water availability, advances in technology and threats from new pests and diseases. vegetablesWA has a team of highly skilled experts who tackle these issues daily, while providing valuable services to vegetable growers to help support their businesses. These include advocacy and representation, research and development extension, value chain and export development, benchmarking, quality assurance, and marketing and business services.

The Opportunity:

We're seeking a dynamic and enthusiastic Marketing Communications Coordinator, reporting directly to the CEO, to play a key role in shaping and executing our marketing and communication strategies. You'll be a vital link between our marketing efforts and our target audience, helping to build brand awareness, drive engagement, and support our growth objectives. This is an exciting opportunity for a creative and organized individual to make a real impact.

The role is currently 23 hours per week (flexible days), with the possibility of this increasing to full time as the association grows.

Key Responsibilities:

WA Grower Magazine: as the showcase horticultural magazine for the industry, this is the key communication resource for vegetablesWA. This role has full editorial responsibility for design, layout, editing, content and publication.

Content Creation & Management: Develop engaging and informative content across various channels, including website, social media, email newsletters, presentations, and marketing collateral (e.g. brochures, flyers).

Social Media Management: Plan, schedule, and execute social media campaigns across relevant platforms, monitor engagement, and analyse performance to optimize strategies.

Email Marketing: Assist in the development and execution of email marketing campaigns and newsletters.

Public Relations & Media Support: Support the development and distribution of press releases, media kits, and other PR materials. Assist with media enquiries.

Website Updates: Assist with maintaining and updating website content to ensure accuracy, consistency, and SEO best practices.

Event Support: Provide event support to our Regional Development team, including planning, coordination, and on-site assistance.

Internal Communications: Assist with internal communication initiatives to keep the team informed and engaged.

Reporting & Analysis: Track and analyse the performance of marketing and communication activities, providing regular reports and insights to the leadership team.

Brand Consistency: Ensure all marketing and communication materials adhere to brand guidelines and maintain a consistent brand voice.

About You:

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.

3 years of experience in a marketing, communications, or related role.

Excellent written and verbal communication skills with a keen eye for detail and grammar.

Strong understanding of digital marketing principles, including social media, email marketing, and content marketing.

Basic understanding of SEO principles.

Experience with graphic design software (e.g. Canva).

Experience with social media management tools (e.g. Hootsuite).

Proficiency in Microsoft Office Suite.

Creative thinker with the ability to generate engaging content ideas.

Highly organized and able to manage multiple projects simultaneously and meet deadlines.

Proactive and self-motivated with a strong work ethic.

Ability to work effectively both independently and as part of a collaborative team.

Next Steps

If you are ready to roll up your sleeves and put your stamp on this role, please submit your resume and a cover letter outlining why you are the ideal candidate to join our team.