We’re looking for a creative, strategic, and hands-on Content Manager to join our team at Gildan Brands Australia. You’ll be responsible for driving content across digital and offline channels for both retail and wholesale markets. If you live and breathe brand storytelling, have a passion for apparel, and know how to create content that drives results, this is your chance to make your mark across three exciting brands: Gildan, American Apparel, and Comfort Colors.

Role responsibilities:

Develop content strategies for our brand and sub-brands, building brand awareness, increasing reach, and driving conversions.

Create, write, and edit engaging content for social media, blogs, websites, and other digital platforms to enhance the brand’s online presence.

Manage social media calendar and communities, scheduling posts and responding to users to foster brand loyalty.

Monitor trends and conduct social listening.

Assist in developing copy and visuals for offline marketing efforts such as collateral, print ads, and out-of-home advertising.

Prepare creative briefs and moodboards for external agencies to ensure brand alignment.

Partner with influencers to create impactful content that amplifies brand reach and engagement.

Oversee content creation for product launches, brand campaigns, and partnerships.

Capture and share real-time content from events, activations, and brand moments on social channels.

Collaborate with cross-functional teams to ensure content aligns with marketing strategies and business objectives.

Track and measure content performance, using analytics to optimise strategies.