About the Role

As our Organic Social Media Coordinator, you’ll be both the voice and energy behind Cracked Soda across Instagram, Facebook, Pinterest, and emerging platforms like TikTok. From planning posts to capturing behind-the-scenes moments, you’ll lead the way in growing our online community and bringing our playful, streetwear-inspired kidswear brand to life.

This is a hands-on, creative role where you won’t just work behind the camera—you’ll often be in front of it. We’re looking for someone who’s confident and comfortable appearing on video to represent our brand in a fun, relatable, and authentic way. You’ll work closely with the founders and creative team to create engaging content that keeps Cracked Soda top of mind across all touchpoints.

Please note: This role requires regular in-person attendance at our office in Werribee, Melbourne and visits to our retail stores to capture content on location. Being available and enthusiastic about creating content in these spaces is essential.

About us

Cracked Soda is a family-run children’s fashion brand bringing modern, streetwear-inspired looks to the world of kidswear. We believe fashion should be fun, bold, and a little bit cheeky — just like the kids who wear our clothes.

We’re a lean, close team where creativity and ideas are shared freely. You’ll work directly with the brand founders and be part of a collaborative, hands-on environment where your work makes a real impact.

Key Responsibilities & Specific Duties

Plan, schedule, and publish organic social media content across all active channels

Maintain a visually cohesive and on-brand social feed that reflects the Cracked Soda aesthetic

Be the on-camera face of Cracked Soda in behind-the-scenes content, Reels, Stories, and TikToks

Confidently capture and narrate real-time moments in a fun, engaging, and authentic tone

Use basic photography and video editing skills to create mobile-friendly content

Write clear, engaging captions that reflect our tone of voice and connect with our audience

Track and respond to trends, especially within kids' fashion and lifestyle content

Coordinate influencer outreach, gifting campaigns, and content partnerships

Collect and curate user-generated content to feature across platforms

Manage daily community engagement: respond to comments, DMs, and interactions

Maintain an organised content calendar and adjust for both planned campaigns and reactive opportunities

Collaborate with the brand founders and creative team to ensure consistent messaging and visuals

Monitor key performance metrics and provide regular content performance insights

Experience & Qualifications

1–3 years of experience in social media content creation and community management (preferably for fashion, retail, or lifestyle preferred)

Comfortable and confident appearing on camera to represent the brand in videos and stories

Strong creative skills with an eye for visual design, photography, and video

Experience using tools like Canva or similar for content creation

Confident writing clear, engaging, and on-brand copy.

Familiarity with influencer marketing, gifting strategies, and sourcing UGC

Solid understanding of platform best practices and trends (Instagram, Facebook, TikTok, Pinterest)

Highly organised, self-motivated, and able to manage multiple projects at once

A collaborative spirit, with the ability to work independently while staying closely connected to the team

Must be able to work from our office in Werribee, Melbourne regularly and travel to retail stores for content capture