Key Responsibilities:

Global Brand Strategy

· Develop and execute a global brand strategy that aligns with the company's overall objectives and considers regional variations in consumer behaviour and market dynamics.

Market Research

· Conduct comprehensive market research to understand global trends, consumer preferences, and competitive landscapes in different regions.

· Use insights to inform global brand positioning and product development.

Brand Assets Development

· Create and manage brand credentials, catalogues, product/brand photography, product/brand videography, official website, official social media accounts.

· Brand awards applications.

· Globally trademark management.

New Product Development

· Conduct market research and provide insights to NPD team.

· Use insights to initial NPD process, provide information and analysis during stage 1, filling the documents for Gate 1 together with RND team.

· Work with RND teams to ensure that products meet the needs and preferences of different global markets, while maintaining brand consistency.

· Assisting in product packaging design.

· Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved.

Cross-Regional Coordination

· Collaborate with regional marketing teams to ensure that global brand strategies are effectively adapted and implemented in each market.

· Oversee the development and execution of global marketing campaigns, ensuring that messaging is consistent yet tailored to suit local market nuances.

· Evaluate the effectiveness of brand strategies and identify areas for improvement.

· Monitor and analyse global brand performance metrics, including sales data, market share, and consumer feedback.

· Facilitate communication and alignment between regions.

· Content & Resource exchange among regional markets.

Qualifications

· Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree in international business or marketing is a plus.

· 3+ years of experience in brand management, with a focus on global or international markets.

· Strong understanding of global market dynamics, consumer behaviour, and cultural differences.

· Excellent communication and interpersonal skills, with the ability to work effectively across diverse cultural environments.

· Strategic thinking and analytical skills, with the ability to translate insights into actionable global strategies.

· Proficiency in multiple languages is a plus.

· Personal Attributes:

· Passionate about building and nurturing global brands.

· Strong leadership and team management skills.

· Ability to work in a fast-paced and dynamic global environment.

· Adaptability and flexibility to navigate cultural nuances and market variations.

· Innovative and creative thinking with a global perspective.