Brand Manager RTD Jim Beam

Suntory Global Spirits
Sydney, NSW
A$120,000-$125,000 p/a
Marketing & Communications → Brand Management
Full-time
Hybrid

Posted 2 days ago


JOIN OUR SUNTORY GLOBAL SPIRITS FAMILY!

Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to ‘Inspire the Brilliance of Life’ in everything we do. Our ambition is to become the World’s Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; Laphroaig® and Bowmore®, Suntory Global Spirits also produces Roku Gin, Haku Vodka and -196 premix. When you’re on our team, you can build a career of personal and professional growth across functions, business units and geographies. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories. At Suntory Global Spirits, our employees work together to Unleash Their Spirit and realize their full potential each and every day.

WHAT MAKES THIS A GREAT OPPORTUNITY?

We are looking for people who bring something unique to Suntory Global Spirits themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.

Mission of Role

To help lead the Jim Beam® Trademark in Australia, to achieve the annual sales & marketing objectives and drive growth for the business. This role partners with the Global James B. Beam Distilling Co. Brand House and the local Suntory licensed team, working closely with Advocacy, Innovation, Finance and Commercialization functions.

Role Responsibilities

Reporting to Group Marketing Manager, your role and responsibilities will include;

Plan and manage annual brand plan (ATL/ BTL, on/off premise) and liaise directly with Global Brand House and agencies to develop & deliver programs on time and on budget.

Support Senior Brand Manager to deliver 3-year Growth plan in partnership Global Brand House.

Contribute to NPD strategies for future growth across Ready to Drink (RTD) & Full Bottle Spirits (FBS) portfolio. Especially with reference to developing commercially viable RTD propositions.

Develop and execute through the line brand campaigns in partnership Global Brand House.

Lead the implementation of media, earned and experiential activity for the brand.

Develop and leverage sponsorship partners and experiential platform to maximize each property.

Build effective working relationships with commercialization teams to gain input, alignment and support on the execution of brand plans.

Effective communication of brand standards, plans, strategy, and TTL programs to key stakeholders (internal & external).

Regular brand performance and health reviews, tracking, and reporting to identify market opportunities.

New product development cross functional team member or leader.

Approve in-market activity in consultation with Brand House and Market Activation team.

Monthly budget management and review to ensure maximum return on investment for allocated spend.

Qualifications & Experience

3+ years experience in a consumer marketing environment with proven ability in brand marketing

Tertiary qualifications (preferably Commerce or Business with Marketing Major)

Liquor industry experience is valued but not essential

Knowledge & understanding of mass communication process & sponsorship platforms

Ability to use creative marketing techniques effectively

Experience with bringing new products to market including cross-functional project team involvement

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

WE BELIEVE IN EQUAL OPPORTUNITIES
We welcome applications from all members of society irrespective of age, gender identity, disability, sexual orientation, race, religion, or belief. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions. Please contact us if you require assistance.

In 2023, Suntory Global Spirits earned a top score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index and was a recipient of the Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion.


About Suntory Global Spirits

North Sydney, NSW, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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