
Brand Manager
Mars Recruitment
Posted 9 days ago
Our client is a market leader in Hearing Healthcare. This prestigious brand has received global attention due to their innovative technology and personal approach to business. Their products are award winning and innovative, and they have a network of 1000+ retail stores globally.
Currently, the business requires a Brand and Advertising Manager for an initial 12-month contract. The Brand and Advertising Manager is responsible for shaping and executing impactful communications strategies and integrated campaigns that elevate the customer experience and grow brand equity.
Key Responsibilities:
- Lead the development and execution of paid channel plans for advertising.
- Lead media planning in collaboration with agency partners, ensuring optimal channel mix and investment.
- Develop local marketing communications by translating global master brand plans into locally relevant strategies informed by consumer insights.
- Manage end-to-end campaign execution across multiple channels including TV, digital, radio, OOH and retail.
- Monitor campaign and media performance, leveraging data to optimise impact.
- Own and manage the brand marketing budget and present performance results to leadership.
- Collaborate with Regional and Global teams to align on brand positioning, campaign strategy, and creative direction.
Key Requirements:
- Degree qualified in Marketing, Communications, Business or related field.
- 7+ years' experience in Marketing / Brand Management
- Proven experience running campaigns across TV, digital, in-store, print, and local activations.
- Strategic thinker who can turn customer insights into great messaging and drive innovative marketing strategies.
- Team player who works well across departments and with external partners.
Benefits:
- You will be joining a team where your wellbeing and professional development is invested in.
- Hybrid working / flexibility.
- Exciting, creative marketing role that will have a strong global impact.
- Supportive, collaborative culture and the chance to leave a legacy.
- The opportunity to work for a growing global, dynamic and authentic organisation that promotes integrity.
- Product discounts for family and friends.
- Employee Assistance Program
- Discounted private health insurance + other benefits.
About Mars Recruitment
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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