About Us

Weatherbeeta P/L is a proudly Australian owned global leader within the Equestrian sportswear and footwear and dog related products industry. With operations spanning across Australia, US, UK, and Europe, we are committed to excellence across all facets of the design, marketing, sales, and delivery of all our specialist products to reach our highly valued customers across Australia and internationally.

About the role

This is a new role and the Campaign Manager (B2B) will be responsible for overseeing and executing online WB marketing strategies tailored to business-to-business (B2B) clients. This role combines digital marketing expertise with a deep understanding of both digital and traditional B2B branding, marketing, and sales processes to engage business customers with the WB brand and products.

Key Responsibilities:

• Sourcing leads online Creating digital marketing campaigns and presentations for our global sales team
• Leveraging SEO, SEM, content marketing, email marketing, and social media to drive leads and increase brand visibility.

• Brief and deliver trade collateral and catalogues via production team
• Develop relevant, high-quality content such as blogs, case studies, white papers, eBooks, and webinars to generate B2B prospects that address the needs of B2B audiences.
• Design programs to increase usage of B2B ordering platforms by existing B2B customers

• Design and implement prospecting and lead generation strategies tailored to B2B for action by our sales teams globally
• Work on strategies for nurturing leads through email sequences, landing pages, and webinars.

• Use CRM tools like HubSpot, Salesforce, or Marketo to track and manage client interactions, conversions, and pipeline stages.

• Measure effectiveness through data analysis and KPI tracking (key performance indicators), such as ROAS, lead volume and quality metrics.
• Adjust strategies based on performance data.

• Ensure the company’s B2B brand is consistently represented across all digital channels.
• Refine positioning to appeal to businesses looking for solutions.

• Work closely with the global sales team to ensure marketing strategies align with sales goals and to convert leads into clients.

• Handle the budget for digital marketing campaigns, ensuring the ROI of advertising spend.

1. Develop and Implement B2B Marketing & Digital Strategies:
2. Content Creation and Distribution:
3. Lead Generation and Nurturing:
4. Customer Relationship Management (CRM):
5. Analytics and Reporting:
6. Branding and Positioning:
7. Collaboration with Sales Teams:
8. Budget Management:

About You

The successful candidate will bring their:

• B2B Understanding: Knowledge of the business purchasing cycle, enterprise-level decision-making processes, and long sales cycles.
• Analytical Skills: Proficiency in data analysis and reporting to track campaign success and optimise future initiatives.
• Communication and negotiation skills: Strong verbal and writing skills in the English language.
• Content Marketing Expertise: Strong skills in content creation and distribution tailored for B2B buyers.
• Digital Marketing Knowledge: Expertise in paid media, SEO, social media, email marketing, and online advertising tools.
• Project Management: Ability to manage multiple campaigns, timelines, and stakeholders.
• Team Management: Ability to manage and align team members to key projects, campaigns, and other business activities/strategies., whilst managing other key stakeholders across the business
• IT/Software systems skills: Proficient in excel, CRM platforms & BI or analytics tools.
• Education: Bachelor’s degree (Marketing, Advertising, Business) gained in Australia
• Experience: 3+ years of relevant industry experience (wholesale, FMCG/retail, distribution )

Other benefits

• Attractive $Remuneration package commensurate with level of experience.
• Career progression within company available
• Onsite free parking, breakout room, staff kitchen and onsite recreational activity facilities
• Discounted equestrian sportswear and dog products.
• Some travel opportunities/requirements to other business locations is required on occasions.
• Valid drivers license and own car is preferred
• PR or Australian Citizens only (no temp/visa applicants)

Only suitable applicants with a proven and relevant Marketing professional experience gained ideally within a similar wholesale, e-comm large organisation, or Agency, should submit a resume and cover letter outlining how you fit the above criteria.

Apply now if you fit the criteria to be considered for this exciting career opportunity with Weatherbeeta P/L. www.weatherbeeta.com.au