About Asset Vision:
Asset Vision is a leading provider of enterprise asset management software solutions, empowering organisations to optimise their asset lifecycle and maintenance management. As a growing ASX-listed company, we are dedicated to transforming asset management with innovative technology that enhances the operational efficiency and safety of asset-intensive industries.

Role Overview:

We are seeking a dynamic and results-oriented Brand and Marketing Manager to join our team. In this hybrid role based in Melbourne, you will be focusing on expanding our customer base, increasing brand visibility and supporting lead generation for our sales team. Additionally, you will be responsible for marketing the corporate side of our ASX-listed business, ensuring consistent brand positioning and enhancing shareholder engagement. A key component of this role is developing and executing a comprehensive brand strategy that aligns with our company's goals and vision.

Key Responsibilities:

Brand Strategy & Development:
• Develop and execute a cohesive brand strategy to strengthen Asset Vision's brand identity, ensuring consistency across all marketing materials, digital platforms, and corporate communications.
• Conduct market research and competitor analysis to inform brand positioning and strategic decisions.
• Lead the development of brand guidelines, ensuring the brand’s voice, style, and messaging are consistent across all touchpoints.

Lead Generation & Sales Support:
• Develop and implement marketing strategies to generate quality leads for the sales team.
• Manage campaigns across digital channels (SEO, SEM, email, social media, content marketing) to increase inbound inquiries.
• Optimise lead nurturing and conversion processes, collaborating closely with the sales team to support business growth.
• Utilise HubSpot CRM or similar platforms to track and manage lead generation, marketing campaigns, and sales workflows.

Content Creation & Digital Strategy:
• Oversee the creation of engaging content, including blog posts, case studies, whitepapers, and social media.
• Analyze market trends and adjust strategies to stay ahead of competitors in the asset management and SaaS space.

Event Marketing & Thought Leadership:
• Plan and execute webinars, conferences, and other industry events, representing Asset Vision at key engagements.
• Support the leadership team in creating thought leadership content and promoting the company’s achievements in the media.

Corporate Marketing:
• Develop and execute marketing strategies to promote the ASX-listed corporate side of the business.
• Manage investor relations communication, including quarterly reports, investor presentations, and updates to shareholders.
• Ensure alignment between the corporate brand and product marketing, reinforcing our industry leadership.

Qualifications/Experience:
• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in a marketing role, ideally within SaaS, technology, or corporate marketing.

• Proven experience in brand strategy and development, including market research and competitor analysis.
• Proven track record of lead generation and digital marketing success.
• Strong understanding of SEO, SEM, email marketing, social media, and content marketing.
• Experience with HubSpot CRM or similar platforms (e.g., Salesforce, Zoho CRM) for tracking and managing marketing and sales activities.
• Excellent written and verbal communication skills.
• Strong project management skills and ability to work independently in a hybrid work environment.