About Us:

Nomad the Label is a high-growth Australian fashion brand for women aged 40+ seeking a balance between style and comfort. We create quality, timeless pieces that empower confidence through high-quality natural fabrics. As we scale, we’re looking for a Digital Marketing Specialist to help refine our online strategy, boost conversions, and connect deeply with our audience.

The Role:

This role is perfect for a data-driven marketer who thrives on Conversion Rate Optimization (CRO), customer insights, and performance marketing. You’ll be responsible for driving online sales through targeted digital campaigns, optimising the customer journey, and ensuring our messaging resonates with our 40+ female audience.

Key Responsibilities:

• Develop & execute high-ROI strategies across our media mix.
• Analyze customer behaviour & optimize the sales funnel to increase conversion rates.
• Refine messaging to engage our 40+ audience effectively.
• Oversee A/B testing & landing page optimization for maximum impact.
• Improve website UX & CRO strategies to drive more purchases.
• Leverage email marketing & automation (Klaviyo preferred) to nurture subscribers and increase LTV.
• Stay ahead of digital trends with a focus on what works for our customer demographic.

What We’re Looking For:

• 3+ years experience in performance marketing, CRO, and digital advertising (preferably in eCommerce & fashion).
• Proven track record of optimizing campaigns for conversions
• Experience with CRO tools and data analytics (GA4, Triplewhale, etc).
• A deep understanding of marketing to a 40+ female audience – their preferences, behaviours, and shopping habits.
• A passion for eCommerce, fashion, and data-driven decision-making.

Why Join Us?

• Shape the growth strategy of a thriving fashion brand with big ambitions.
• Work with a passionate team in a creative and supportive environment.
• Competitive salary + career growth opportunities.
• The chance to make a real impact on our brand and customers.