Invested Talent is proud to partner with a leading professional services firm dedicated to delivering exceptional services to their many, long-standing clients. They are looking for a results driven Digital Marketing Specialist to join the team and play a key role in driving the online presence, engagement, and lead generation efforts.

Role Overview

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple channels. You will leverage your expertise to enhance brand awareness, generate high-quality leads, and support business growth through data driven marketing strategies.

Key Responsibilities

• Develop and execute digital marketing campaigns across SEO, email marketing, social media, and content marketing.
• Manage the company's website, ensuring it is optimised for user experience, SEO, and lead generation.
• Oversee social media platforms, creating and scheduling engaging content to increase brand visibility and engagement.
• Analyse digital marketing performance metrics and generate reports with insights and recommendations for continuous improvement.
• Manage paid advertising campaigns, including Google Ads, LinkedIn Ads, and other relevant platforms.
• Collaborate with internal stakeholders to create compelling content, including blog posts, case studies, whitepapers, and newsletters.
• Monitor industry trends, emerging technologies, and competitor activities to identify new opportunities.
• Ensure brand consistency across all digital channels and marketing materials.
• Assist with marketing automation and CRM integrations to enhance customer journey and lead nurturing efforts.

Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, preferably within a professional services environment.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEO tools, and social media management platforms.
• Strong understanding of SEO, PPC, content marketing, and email marketing best practices.
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo).
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong written and verbal communication skills with attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.

What My Client Can Offer

• Competitive salary and benefits package.
• A supportive and collaborative work environment.
• Opportunities for professional growth and development.
• Flexible working arrangements

If interested, click apply now.