About Us:
The company is an ASX-listed private lender offering property-backed financing solutions to Australian businesses. We prioritise excellence, compliance, customer service, and professional growth in our dynamic work environment.

Position Overview:
We are seeking a highly skilled and motivated Digital Marketing Specialist with a strong background in digital marketing ideally within the finance or lending industry, with a proven track record of developing and executing successful digital campaigns that drive lead generation and enhance brand awareness. This role will also involve close collaboration with our sales team, including participation in industry events and contributing to sales strategies.

Key Responsibilities:
Digital Campaign Management: Develop, implement, and manage digital marketing campaigns across various channels, including search engines, social media, email, and display advertising, to promote our lending products and services.

Content Creation: Create engaging and informative content tailored to our target audience, ensuring consistency with our brand voice and compliance with industry regulations.

SEO and SEM Optimization: Utilize SEO best practices to improve organic search rankings and manage SEM campaigns to maximize ROI.

Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) using tools such as Google Analytics. Provide regular reports with insights and actionable recommendations to optimize strategies.

Compliance Adherence: Ensure all digital marketing activities comply with financial industry regulations and company policies.

Event Participation: Attend industry conferences, trade shows, and networking events alongside the sales team to promote our brand, gather market insights, and identify potential business opportunities.

Sales Collaboration: Work closely with the sales team to develop and implement strategies that align marketing campaigns with sales objectives, including lead generation and conversion tactics.

Lead Management: Assist in identifying and qualifying leads generated from digital campaigns and events, ensuring a seamless handoff to the sales team for follow-up.

Qualifications:
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* Minimum of 2 years of experience in digital marketing, preferably within the finance or lending sector.
* Proficiency in digital marketing tools and platforms.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Excellent written and verbal communication skills.
* Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
* Up-to-date with the latest trends and best practices in digital marketing and the finance industry.
* Willingness to travel and attend industry events as required.

How to Apply:

Please submit your resume to [email protected]. Shortlisted candidates will be contacted.